The Challenge
Paramount's U.S. Distribution team needs a marketing leader to drive partner engagement across cable, satellite, and streaming platforms. You'll translate world-class content into compelling value propositions that move the needle on distributor relationships and revenue.
Your Mission
Map current distributor partner landscape and audit existing marketing resources (calendars, assets, platforms) to identify gaps and optimization opportunities
Lead 3-4 distributor client meetings to understand partner pain points and co-develop Q2 marketing promotions aligned with partner goals
Build or refresh the Paramount Partners website with updated programming calendars and campaign materials across all brands (CBS, Showtime, Paramount+, Pluto TV)
Establish budget tracking and project timeline systems for all marketing initiatives to ensure on-time, on-budget execution
Execute 2-3 major distributor-specific marketing campaigns (Pay TV and Streaming) that measurably lift partner engagement and drive content visibility
Develop and deploy a quarterly marketing promotion calendar that aligns Paramount's broadcast, cable, and streaming brands with partner promotional windows
Create repeatable brand messaging and asset management frameworks ensuring consistency across all partner touchpoints (emails, websites, materials)
Present quarterly business impact metrics to leadership showing campaign performance, partner adoption rates, and revenue influence attributed to marketing initiatives
KPIs You'll Own
Distributor Campaign Engagement Rate
Percentage of partners actively participating in Paramount-led marketing promotions and campaigns each quarter.
Content Placement Lift
Measurable increase in Paramount content visibility/subscriber acquisition tied to specific distributor marketing initiatives.
Partner Satisfaction Score
Post-campaign feedback and NPS-style ratings from distributor partners on marketing support and value delivered.
Project Delivery On-Time Rate
Percentage of marketing projects delivered on schedule and within budget.
Tools & Stack
Your Team
Your Manager
Director or VP of Paramount U.S. Distribution Marketing (exact title not specified)
Current Team
Marketing team supporting distribution strategy; cross-functional collaborators in brand, streaming, and partner management
Backfill or new role to strengthen distribution marketing execution
The Package
Salary
$85K-$110K
Remote
On-site, New York, NY
Benefits & Perks
Company Intelligence
Paramount Skydance Corporation is a global media and entertainment powerhouse with iconic studios, networks, and streaming services. The company owns CBS, Showtime, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, and Pluto TV. Paramount is publicly traded (NASDAQ: PSKY) and operates at scale across broadcast, cable, and digital distribution.
Customers
Pay TV providers (cable, satellite, phone companies), online video platforms, digital services, and millions of global audiences
Culture
Mission-driven team focused on unleashing content power and creating culture-shifting moments; values passion, uniqueness, and fun alongside business impact
Is This Role For You?
- You've managed B2B or B2B2C marketing campaigns and can articulate ROI in terms partners care about
- You're fluent in media/entertainment ecosystems (TV, streaming, distribution channels) or have worked in comparable industries
- You thrive coordinating across teams-you speak fluent cross-functional and translate data into narratives executives buy
- You're detail-oriented enough to own spreadsheets and timelines, but strategic enough to shape partner marketing strategy
- You want a seat in a major media company with real brands and real scale
- You need remote work or flexibility-this is on-site in NYC with no hybrid option mentioned
- You don't have 4+ years of marketing experience or lack familiarity with TV/streaming/digital distribution
- You prefer execution-only roles; this requires partnership management, presenting to leadership, and strategic input
Interview Process
Recruiter Screen
Background check: media experience, marketing foundation, and on-site readiness
Hiring Manager Interview
Deep dive on distributor partnership experience, campaign examples, and cross-functional collaboration style
Team Panel
Meet 2-3 peers from marketing, brand, and streaming teams to assess fit and communication
Case Study or Project Simulation
Likely scenario: design a distributor campaign or audit partner marketing materials and present recommendations
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.