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Orthodox Union

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Growth Marketing

JSU Director of Growth and Expansion

  • $120K - $150K
  • New York
  • Diretor
  • On-site
  • Full time
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Salary

$120K - $150K

Location

New York

Setup

On-site

Posted

today

Non-Profit GrowthDirector-LevelB2C Community$120K-$150KOn-Site NYC

The Challenge

NCSY (Orthodox Union's youth arm) is going after massive scale: engaging 100,000 Jewish teens-nearly 1 in 3 high school students-in three years. You'll own the growth strategy, build the systems, and forge the partnerships to make it happen.

Your Mission

First 3 Months
1

Map competitive landscape: identify existing Jewish student groups, engagement programs, and integration opportunities across North America

2

Define core metrics dashboard (acquisition, retention, engagement, retention-to-next-year rates) and establish baseline data collection systems

3

Establish 3-5 strategic partnership conversations with JCCs, Birthright, and regional Jewish organizations to assess expansion pathways

4

Develop and present initial expansion strategy for 2-3 priority geographies with school-level targeting

By 6 Months
1

Launch pilot expansion in 2 new geographies and measure unit economics (cost per engaged teen, retention rate)

2

Build retention playbook: design summer reengagement campaigns and test middle-school pipeline strengthening tactics

3

Operationalize growth systems: standardized tracking methodologies, regional dashboards, and monthly reporting cadence

4

Secure 3+ active partnerships; integrate 1-2 external student groups or programs under JSU umbrella

KPIs You'll Own

Teen Reach & Acquisition

Total engaged Jewish teens across all JSU clubs; track growth toward 100K goal with monthly cohort analysis.

Year-over-Year Retention Rate

Percentage of teens active in school year N who remain engaged in school year N+1; target 60%+.

Club Expansion Rate

New clubs launched per quarter by geography; track cost per club launch and time-to-productivity.

Partnership ROI

Teens acquired or retained through partner channels as percentage of total; measure integration efficiency.

Engagement Depth

Event attendance frequency, program completion rates, and leadership pipeline advancement per cohort.

Tools & Stack

Salesforce or Pipedrive (CRM/partnership tracking)Tableau or Looker (analytics & reporting)Google Sheets/Excel (planning & analysis)Mailchimp or HubSpot (reengagement campaigns)Survey tools (Qualtrics, Typeform)Project management (Asana, Monday.com)

Your Team

Your Manager

Executive Director or Chief Program Officer (likely)

Current Team

JSU program staff, regional coordinators; likely 8-15 person core team

New role-director-level growth position being created to accelerate expansion

The Package

Salary

$120K-$150K base

Remote

On-site, New York, United States

Benefits & Perks

Health insurance (medical, dental, vision)
401(k) with likely employer match
Professional development budget
Paid time off (20+ days estimated)
Mission-driven work in Jewish community space
Leadership role with direct impact on 100K+ teens

Company Intelligence

The Orthodox Union is one of the largest Orthodox Jewish organizations in the US (founded 1898). NCSY, its youth division, runs school-based Jewish student clubs and programs for teens. The org is backed by new investment and a bold three-year goal to reach 100,000 Jewish high school students.

Founded

1898

Customers

Jewish teens (14-18), Jewish schools, JCCs, Jewish organizations

Culture

Mission-driven, community-focused, informal education emphasis, inclusive and warm

Is This Role For You?

For You If
  • You've scaled youth/education/community programs and can think strategically about geographic expansion and unit economics
  • You're comfortable with data-driven decision-making and building systems that work at scale without sacrificing mission
  • You thrive at the strategy-execution intersection: you'll define priorities AND roll up sleeves to make them happen
  • You have experience building partnerships and know how to negotiate integration/co-op models with peer organizations
  • You're motivated by impact metrics (teens engaged, retention, long-term community building) not just vanity numbers
Won't Work If
  • You need a fully remote setup or flexibility-this is 100% on-site in NYC
  • You're uncomfortable with nonprofit constraints (budget limits, mission-first vs. profit-first decision-making)
  • You need instant scale wins; this is a disciplined, multi-quarter build with data accountability, not a quick growth hack play
  • You lack genuine interest in (or knowledge of) the Jewish community or youth programming ecosystem

Interview Process

1

Screening call

Recruiter or hiring manager vets background in growth/expansion, non-profit experience, and strategic thinking.

2

Case study or presentation

You'll likely present a growth strategy for a fictional or real expansion scenario (e.g., 'How would you expand into 3 new states?').

3

Director/executive interviews

Meet with executive leadership, likely 1-2 rounds, to assess strategic alignment, partnership-building mindset, and cultural fit.

4

Reference checks

Expect 2-3 professional references, especially from previous growth or non-profit leadership roles.

Ready when you are

Interested in this role?

Apply now and hear back within days, not weeks.

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Context

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