The Challenge
OrthoAtlanta is Georgia's largest independent orthopedic practice, and they need someone to own their entire digital growth engine. You'll build SEO and paid search strategies from the ground up to fill their patient pipeline in a competitive healthcare market.
Your Mission
Audit current digital presence (website, Google My Business, paid campaigns) and identify quick-win optimization opportunities
Establish baseline KPI tracking dashboard for SEO, SEM, and overall digital performance across all channels
Launch or optimize primary Google Ads campaigns for high-intent orthopedic procedures with focus on patient acquisition ROI
Develop comprehensive 12-month digital strategy roadmap aligned with OrthoAtlanta's revenue goals
Increase organic search traffic by 40%+ through targeted keyword optimization and technical SEO improvements
Reduce SEM cost-per-patient-acquisition by 25%+ through A/B testing, bid optimization, and audience refinement
Establish content calendar and publish 24+ SEO-optimized blog posts targeting high-volume orthopedic search queries
Build comprehensive healthcare compliance documentation and audit all campaigns for HIPAA adherence
KPIs You'll Own
Cost-Per-Patient-Acquisition (SEM)
Track paid search efficiency to optimize budget allocation across Google Ads and Meta campaigns.
Organic Traffic Growth
Month-over-month increase in qualified organic visitors from target search terms.
Conversion Rate (All Channels)
Percentage of digital visitors completing desired actions (appointment bookings, form submissions, calls).
ROAS (Return on Ad Spend)
Revenue generated per dollar spent on paid digital campaigns across all platforms.
Keyword Rankings
Track position improvements for target procedures and service keywords in organic search results.
Tools & Stack
Your Team
Your Manager
Not specified - likely VP Marketing or Practice Administrator
Current Team
Web and content team members you'll collaborate with
New backfill or strategic growth hire - unclear, likely net-new focus area
The Package
Salary
$85K-$120K base
Remote
On-site, Atlanta, GA - Full-time
Benefits & Perks
Company Intelligence
OrthoAtlanta is Georgia's largest independent physician-owned orthopedic and sports medicine practice. They serve a large patient base across multiple locations with comprehensive orthopedic care services. Strong local brand with opportunity to amplify digital presence.
Customers
Orthopedic patients across Georgia
Culture
Healthcare-focused, team-oriented, patient-mission-driven, professional growth-oriented
Is This Role For You?
- You have 5+ years managing SEO and SEM campaigns with proven patient/lead acquisition results
- You understand healthcare marketing, HIPAA compliance, and patient decision-making journeys
- You're analytical but can translate data into clear narratives for non-marketing stakeholders
- You want ownership of a complete digital strategy with real budget and measurable impact
- You're comfortable building digital initiatives from ground-up with limited existing infrastructure
- You need remote flexibility - this is 100% on-site Atlanta only
- You've never worked in healthcare and HIPAA compliance makes you uncomfortable
- You're a top-of-funnel only specialist; patient acquisition requires full-funnel thinking
- You expect high autonomy without cross-functional collaboration with clinical/operations teams
Interview Process
Initial screening
Phone call with hiring manager to assess healthcare marketing experience and digital strategy thinking
Portfolio review
Walk through past SEM/SEO campaigns, results, and specific tactics you've used to drive patient acquisition
Case study discussion
Hypothetical or real scenario: how would you audit their current digital presence and build a 90-day plan?
Stakeholder interviews
Meet with practice leadership and web/content team to assess collaboration fit and strategic alignment
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.