The Challenge
Omnicom Media is reshaping how agencies orchestrate brand experiences across 90+ markets. As Manager of Growth Analytics, you'll be the bridge between data science and strategy—turning raw signals into the insights that drive client ROI on every media dollar spent.
Your Mission
Own measurement planning for 2-3 active client campaigns; define KPIs, reporting cadence, and test-and-learn frameworks
Build proficiency with Omnicom's proprietary ad effectiveness tools + 3rd party vendor stack (Google Analytics, Tableau, measurement platforms)
Establish baseline reporting workflows; deliver first QBR decks that connect media spend to business outcomes
Collaborate with Data Science to scope 1 channel mix model or performance forecast
Lead analytics for 5+ campaigns end-to-end; demonstrate 20%+ improvement in measurement rigor vs. baseline
Design and deploy custom research on 2+ strategic questions; translate findings into optimization guidelines
Partner on RFP responses; evaluate and recommend vendor solutions that add incremental insight
Build internal best-practice playbook for measurement planning and QBR cadence
KPIs You'll Own
Campaigns with documented measurement plans
% of active campaigns with agreed KPIs, test-and-learn agendas, and defined analytics taxonomies
QBR delivery on time
Timeliness and completeness of quarterly business review decks delivered to clients
Optimization recommendations implemented
Number of data-driven optimization guidelines acted upon by activation teams, weighted by revenue impact
Research turnaround time
Days from brief to insight delivery on custom research and journey mapping projects
Tools & Stack
Your Team
Your Manager
Not specified; likely Director of Analytics or Head of Growth
Current Team
Not specified; implies cross-functional work with planners, creative, buyers, Data Science team
New role or backfill not specified; growth signal
The Package
Salary
$85K-$110K MXN base (estimated for 2026 Mexico City market; adjust based on local bands)
Remote
On-site in Mexico City
Benefits & Perks
Company Intelligence
Omnicom Media (OM) is the media services division of Omnicom Group Inc. (NYSE: OMC), serving 24,000+ professionals across 90+ markets. They power OMD, PHD, and Hearts & Science with proprietary Omni orchestration tech, balancing consumer relevance, brand safety, and sustainability in media planning.
Team Size
24000
Funding
Public (NYSE: OMC)
Customers
World's leading brands
Culture
Diversity-first, inclusive environment where talent feels seen, heard, and valued
Is This Role For You?
- You live or want to relocate to Mexico City and thrive in collaborative, on-site environments
- You speak fluent Spanish and English; can navigate client/stakeholder conversations across both languages
- You're obsessed with connecting data to business outcomes—not just building dashboards, but answering 'so what?'
- You've measured media effectiveness before (attribution, incrementality, mix modeling, or survey-based measurement)
- You're remote-only; this role is on-site in Mexico City
- You lack hands-on analytics experience; this is active problem-solving, not strategy-only
- You're risk-averse; test-and-learn cultures require comfort with ambiguity and iteration
Interview Process
Screening call
Culture fit, analytics background, fluency in Spanish/English
Technical interview
Walk through a past measurement case study; discuss KPIs, methodology, and business impact
Cross-functional panel
Stakeholders from Data Science, Planning, and Client Services; assess collaboration style
Leadership conversation
Director or VP-level discussion on strategic priorities and long-term growth vision
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.