The Challenge
Faccelove is a fast-growing DTC beauty brand scaling globally. You'll own end-to-end growth strategy across their Shopify store—from conversion optimization to retention—turning data into revenue wins.
Your Mission
Map current funnel performance and identify top 3 conversion bottlenecks across product pages, checkout, and post-purchase
Launch and validate 2-3 high-impact A/B tests using Intelligems targeting AOV or conversion rate improvements
Establish daily monitoring cadence for GA4 and Shopify metrics; present weekly insights and action plan to leadership
Align cross-functional roadmap (creative, marketing, retention) with growth priorities for next 6 months
Achieve 15-25% lift in conversion rate or AOV through systematic CRO wins and funnel optimization
Build and scale 2+ retention initiatives (upsells, bundles, offers) that measurably improve customer lifetime value
Develop repeatable growth playbook for testing, learning, and scaling—moving from reactive to strategic growth
Establish competitive benchmarking and market trend monitoring process to inform strategic opportunities
KPIs You'll Own
Conversion Rate
Track store-wide and segment-specific conversion rates to measure CRO impact and funnel health.
Average Order Value (AOV)
Monitor AOV gains from offers, bundles, upsells, and checkout optimization.
Customer Lifetime Value (CLV)
Measure repeat purchase rates and retention impact of growth initiatives.
Revenue Per Visitor
Holistic metric combining conversion, AOV, and traffic quality to track overall store performance.
Test Velocity & Win Rate
Track number of tests running monthly and percentage reaching statistical significance to ensure execution rigor.
Tools & Stack
Your Team
Your Manager
Leadership (likely CMO or CEO based on VP role)
Current Team
Cross-functional: creative, marketing, retention, Shopify teams
New role—building out growth function
The Package
Salary
$120K-$160K base
Remote
On-site in Argentina
Benefits & Perks
Company Intelligence
Faccelove is a fast-growing DTC beauty e-commerce brand serving thousands of customers worldwide. The company focuses on innovative products and meaningful brand experiences centered on natural beauty.
Customers
Thousands globally
Is This Role For You?
- You've led CRO or growth initiatives at a DTC e-commerce brand (beauty, wellness, or similar) and have 5+ years in growth roles
- You're fluent in Shopify, GA4, and A/B testing—and obsessed with running structured experiments
- You thrive balancing quick wins (conversion tests) with strategic thinking (funnel redesigns, retention models)
- You want VP-level autonomy to own growth strategy end-to-end, not just optimize existing campaigns
- You're comfortable being on-site in Argentina or relocating
- You're looking for remote flexibility—this is fully on-site
- Your background is primarily paid ads or demand generation; this role is conversion and retention focused
- You need an established team; you'll be building the growth function from scratch
Interview Process
Initial Screen
Conversation with hiring manager about growth philosophy, past wins, and CRO experience
Case Study / Work Sample
Walk through a past conversion optimization project—hypothesis, test design, results, and learnings
Cross-Functional Conversation
Meet with creative, marketing, and Shopify team leads to assess collaboration style
Leadership Conversation
Final round with CEO or CMO on strategic vision and ability to drive revenue impact
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.