The Challenge
Healthcare tech company expanding in Mexico needs a bilingual marketing leader to build local market presence while staying aligned with global strategy. You'll own everything from campaign strategy to event execution in a dynamic, fast-moving sector.
Your Mission
Map existing marketing tech stack (CRM, email, analytics tools) and audit current campaign performance metrics across Spanish/English channels
Develop and present Mexico-specific marketing strategy aligned with global objectives, including budget allocation and resource planning
Launch first integrated campaign (product launch or key initiative) with clear lead generation and ROI targets
Establish cross-functional collaboration cadence with sales, product, and regional teams; document marketing playbooks for consistency
Execute 3-4 major integrated campaigns (launches, events, demand gen) tracking conversion, cost-per-lead, and pipeline contribution
Build and manage localized content library (20+ assets) in Spanish and English with documented brand guidelines
Generate 40%+ increase in qualified leads through optimized digital channels (email, social, web) vs. baseline
Deliver event ROI analysis on 2+ trade shows/events with attendee metrics, follow-up conversion rates, and budget efficiency reporting
KPIs You'll Own
Campaign Pipeline Contribution
Track MQLs, SQLs, and closed-won deals attributed to your marketing campaigns against spend.
Cost Per Lead (CPL)
Monitor digital channel efficiency and optimize budget allocation across email, social, and paid.
Event ROI
Measure attendees generated, cost-per-attendee, post-event conversion rate, and pipeline value from each event.
Campaign Reach & Engagement
Track email open/click rates, social engagement, website traffic, and content downloads by channel and language.
Budget Variance
Monthly forecast accuracy and spend efficiency against plan; identify cost drivers and optimization opportunities.
Tools & Stack
Your Team
Your Manager
Senior Marketing Leadership (regional/global reporting line)
Current Team
Cross-functional collaboration with sales, product, service, finance, and regional/global marketing teams; external vendor/agency management
New role or backfill for Mexico market expansion
The Package
Salary
$65K-$85K MXN base (approximately $3.8K-$5K USD monthly equivalent, 2026 market estimate)
Remote
Hybrid: 3 days onsite, 2 days remote in Guadalajara, Mexico
Benefits & Perks
Company Intelligence
Established healthcare technology and specialized equipment company serving professionals and institutions across multiple markets. Known for high-quality products, customer support, and collaborative innovation culture focused on cross-functional alignment and business growth.
Customers
Healthcare professionals and institutions across multiple regions
Culture
Collaborative, innovation-focused, values strong cross-functional alignment and measurable business results
Is This Role For You?
- You're bilingual (Spanish/English) and comfortable code-switching in business environments daily—this isn't just nice-to-have, it's core to the role
- You've executed 5+ integrated B2B marketing campaigns (launches, events, demand gen) and can tie them to pipeline/revenue
- You're comfortable with ambiguity: you'll own strategy AND execution, balancing long-term planning with tactical firefighting
- You thrive in regulated/complex B2B sectors (healthcare, capital equipment) where stakeholder alignment and compliance matter
- You're a metrics-driven executor who can analyze campaign performance, forecast ROI, and optimize budget allocation in real-time
- You need 100% remote—this is 3 days onsite in Guadalajara, non-negotiable for collaboration and culture fit
- You're a strategist-only; you avoid hands-on execution (this role is 50/50 strategy and tactical campaign running)
- You don't have proven B2B marketing experience or can't demonstrate campaign impact (lead gen, pipeline, revenue attribution)
Interview Process
Initial screening
Phone/video call with recruiter to confirm bilingual fluency, seniority level, and B2B marketing background
Marketing case study
You'll present a past campaign you led: strategy, execution, results, and lessons learned (30-45 min presentation)
Hiring manager interview
Conversation with Senior Marketing Leadership about Mexico strategy, cross-functional collaboration, and growth priorities
Team collaboration panel
Meet with sales, product, or regional team stakeholders to assess working style and alignment
Final offer stage
Language proficiency assessment (Spanish/English) may be included; final offer and negotiation
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.