The Challenge
Neuberger Berman, a $500B+ alternative asset manager, needs a digital leader to own their entire web ecosystem and drive measurable growth across institutional, intermediary, and private wealth segments. You'll pioneer their Generative Engine Optimization practice while scaling a high-performing digital team.
Your Mission
Audit current digital ecosystem across website, email, microsites, and client portals; establish baseline KPIs and governance framework
Define and document 12-month digital strategy with clear roadmap across SEO, GEO, CRO, and email—aligned with institutional/intermediary/wealth audiences
Launch foundational GEO strategy including content optimization for ChatGPT, Perplexity, Gemini, and Google AI Overviews
Establish analytics infrastructure—consolidate Adobe Analytics, Sitecore, and Tableau reporting; create weekly/monthly dashboard cadence
Deliver 15-25% YoY improvement in website traffic and engagement through SEO/GEO initiatives and CRO program
Launch continuous A/B testing program across 10+ high-impact landing pages with personalization engine
Redesign email marketing program—rebuild templates, implement advanced segmentation, achieve 3%+ improvement in click-through rates
Build and operationalize UI/UX design system; complete user research and journey mapping for top 5 customer segments
KPIs You'll Own
Organic Traffic (SEO/GEO Combined)
Month-over-month growth in qualified visitors from search and AI platforms, segmented by audience type.
Website Conversion Rate
Percentage of visitors completing key actions (contact requests, demo signups, content downloads) by segment.
Email Engagement (CTR/Open Rate)
Click-through rate and open rate by campaign and audience segment, benchmarked against financial services industry.
Core Web Vitals Score
Page speed, interactivity, and visual stability—critical for SEO rankings and user experience.
Content Effectiveness Index
ROI of content pieces measured by engagement, conversion contribution, and internal link impact.
Experimentation Velocity
Number of A/B and multivariate tests launched per quarter with statistical significance and impact tracking.
Digital Touchpoint Brand Consistency Score
Audit score measuring cohesion across website, microsites, client portal, and marketing materials on brand/UX standards.
Tools & Stack
Your Team
Your Manager
Global Head of Brand Experience
Current Team
UI/UX designers, digital operations specialists, email build engineers, website campaign managers, plus matrixed partnership with Head of Client Coverage Technology
Backfill—managing existing team with potential to expand based on roadmap priorities
The Package
Salary
$180K-$240K base
Variable
Likely 25-40% performance bonus tied to digital KPIs and strategic initiatives
Remote
On-site, New York, NY—no remote work indicated
Benefits & Perks
Company Intelligence
Neuberger Berman is one of the world's largest independent, employee-owned investment managers with $500B+ in assets under management. They serve institutional clients, intermediaries, and private wealth investors globally with a strong focus on alternative investments.
Funding
Private, employee-owned
Customers
Institutional investors, registered investment advisors, high-net-worth individuals
Culture
Established, sophisticated financial services firm with emphasis on technology modernization and digital client experience
Is This Role For You?
- You've led digital marketing or website strategy for a B2B enterprise or financial services firm—you understand long sales cycles, multiple decision-maker personas, and account-based marketing.
- You're obsessed with SEO, conversion rate optimization, and analytics—you live in Adobe Analytics and Google Search Console and make decisions based on data.
- You're entrepreneurial enough to pioneer new channels (GEO is nascent; you'd be building this from scratch) while operational enough to manage complex governance and compliance.
- You want to lead a talented team and own P&L responsibility for digital strategy and execution at a VP level.
- You need remote flexibility or frequent WFH—this is on-site NYC only.
- You're uncomfortable with governance, compliance frameworks, and working with legal/risk teams (financial services requires this).
- You lack hands-on technical depth in SEO, analytics, or marketing technology—you need to credibly own the roadmap, not just delegate.
Interview Process
Phone screen (HR/Recruiter)
Background, motivation, and digital marketing fundamentals—30 min
First interview (Global Head of Brand Experience)
Deep dive on digital strategy, vision for website/email/SEO, and leadership philosophy—60 min
Technical deep dive (Head of Client Coverage Technology)
Website architecture, CMS/tech stack alignment, and cross-functional collaboration—45 min
Peer interviews (2-3 senior stakeholders)
Culture fit, team management approach, and problem-solving—60 min total
Final executive interview (potential C-suite sponsor)
Strategic alignment, business impact, and executive presence—45 min
Offer & negotiation
Compensation, start date, and onboarding plan
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.