The Challenge
NectarVet is building the future of veterinary practice management with AI-powered software. You'll own the full marketing stack—from brand and content to paid channels and events—reporting directly to leadership with real autonomy to drive pipeline and adoption in a growing vertical.
Your Mission
Establish baseline metrics across all marketing channels (social, paid, organic, events) and implement tracking in Google Analytics
Launch 2-3 high-performing paid acquisition campaigns (Google Ads, LinkedIn) targeting veterinary clinic decision-makers
Execute 1 partner co-marketing campaign with complementary B2B vet-tech vendors, measuring pipeline contribution
Build sales enablement toolkit: competitive positioning deck, customer research summary, 3-5 case studies in Figma/Webflow
Scale top-performing paid channels to 2-3x spend with maintained CAC, targeting $X qualified leads per month
Own end-to-end execution of 2-3 in-person conferences or field events, capturing ROI through pipeline attribution
Grow organic social following 150%+ and achieve 10%+ engagement rate through consistent, on-brand content strategy
Launch product marketing playbook for new feature releases with go-to-market messaging, landing pages, and launch email sequences
KPIs You'll Own
Monthly Qualified Pipeline
Total qualified leads generated across all marketing channels, attributed to source and campaign.
CAC (Customer Acquisition Cost)
Blended cost per acquired customer across paid and organic channels, tracked by channel.
Content Engagement Rate
Email open rate, social engagement rate, and landing page conversion rate as leading indicators.
Event ROI
Leads generated and pipeline value created per dollar spent on conferences and field events.
Website Traffic & Conversion
Monthly unique visitors, traffic source breakdown, and landing page conversion rates by segment.
Tools & Stack
Your Team
Your Manager
VP Marketing or Head of Growth (not specified)
Current Team
Not specified—likely you're the first/only dedicated marketer or small team
New backfill or first-time hire to scale marketing
The Package
Salary
$75K-$90K base
Remote
Fully remote (U.S.) with occasional event travel
Benefits & Perks
Company Intelligence
NectarVet is a veterinary practice management software (PIM) platform powered by AI, helping veterinary clinics deliver better care and improve operational efficiency. The company is mission-driven to support pet care professionals and improve outcomes for pets and their owners.
Customers
Veterinary clinics and practices
Culture
Dynamic, fun, friendly brand with high-agency environment where you own outcomes
Is This Role For You?
- You have 1–4 years of marketing/growth experience and want to operate above your level with real ownership from day one
- You're scrappy, detail-oriented, and comfortable building systems and processes from scratch in a high-ambiguity environment
- You have strong creative taste—understanding how things look, read, and feel across channels (social, landing pages, email, events)
- You're energized by B2B SaaS or adjacent verticals and want to become an expert in veterinary practice management
- You can balance strategy with execution, context-switch across projects, and ship fast without perfect information
- You need a structured role with clear job boundaries—this is high-ownership and requires you to own gaps and ambiguity
- You prefer specialism over breadth; this role spans social, product marketing, events, paid, and sales enablement
- You lack examples of your work or creative output (portfolio, social media, campaigns) to show your voice and execution
Interview Process
Application Review
Submit portfolio/links to social channels, blog posts, email campaigns, or content showing your voice and execution
Phone Screen
Likely with hiring manager to assess agency, hunger to learn, and fit with high-ownership culture
Marketing Strategy Case
Possibly a brief case study or campaign proposal for a vet-tech product to assess strategy + execution thinking
Leadership Interview
Conversation with VP/Head of Growth to align on expectations, goals, and long-term growth vision
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.