The Challenge
MB2 Dental needs an in-house digital strategist to own B2B demand generation across SEO and paid channels while managing agency partners. You'll drive qualified leads for partner practice growth and membership programs in the dental vertical.
Your Mission
Audit current paid media and SEO performance across all channels; establish baseline metrics and identify quick optimization wins
Build HubSpot campaign infrastructure: landing pages, workflows, lead routing, and attribution reporting aligned with Business Development SLAs
Define and document paid media strategy with agency partners; align on CPL targets, lead quality thresholds, and monthly performance reviews
Launch 2-3 optimized paid search and social campaigns targeting high-intent dental practice decision-makers
Reduce cost-per-lead by 20-30% through continuous paid media optimization and A/B testing across search, social, and display
Improve organic visibility: achieve top 3 rankings for 15+ high-intent SEO keywords; increase organic qualified leads by 40%+
Scale lead volume while maintaining or improving lead quality score; establish predictable monthly pipeline contribution
Develop comprehensive digital dashboards tracking funnel metrics, channel ROI, and revenue attribution; present quarterly insights to leadership
KPIs You'll Own
Cost Per Qualified Lead (CPL)
Track paid media efficiency across all channels; target 20-30% reduction within 6 months.
Lead Quality Score
Measure percentage of leads meeting Business Development qualification criteria and SLAs.
Organic Traffic & Rankings
Monitor website sessions from organic search and keyword rankings for high-intent B2B dental terms.
Pipeline Contribution
Track digital-sourced leads and revenue attributed back to paid and organic channels month-over-month.
Conversion Rate (Landing Page → Form)
Optimize landing page performance and form completion rates across campaigns.
Tools & Stack
Your Team
Your Manager
Not specified; likely CMO or VP Marketing
Current Team
Unknown; partnering with external paid media agencies and internal Business Development team
New role or backfill unknown
The Package
Salary
$85K-$110K
Remote
On-site, Carrollton, TX
Benefits & Perks
Company Intelligence
MB2 Dental is a B2B dental services company focused on supporting partner practices through the Carabelli Club membership program. They drive practice growth through targeted demand generation and partner enablement in the dental vertical.
Customers
Dental practice groups and independent dental practices
Is This Role For You?
- You've managed 5+ years of B2B demand generation campaigns and understand funnel dynamics, lead quality scoring, and pipeline attribution
- You're hands-on with HubSpot and comfortable owning campaign execution, not just strategy—landing pages, workflows, and reporting included
- You've successfully managed and optimized paid media through external agencies; you know how to set expectations and demand accountability
- You're analytical and comfortable diving into data to identify optimization opportunities; dashboards and metrics are your language
- You want to own the full digital funnel for a vertical where you can become the internal expert
- You're a strategist-only; this role requires hands-on execution in HubSpot, analytics tools, and campaign management
- You need remote work or flexibility; this is on-site in Carrollton, TX
- You lack B2B experience or have only worked in B2C demand generation; B2B funnel dynamics and longer sales cycles are critical
Interview Process
Phone Screen
Confirm B2B demand gen background, HubSpot proficiency, and agency management experience
Case Study/Assessment
Walk through a past campaign: targeting, messaging, optimization decisions, and results
In-person Interview
Meet hiring manager and stakeholders; discuss digital strategy, HubSpot workflows, and cross-functional collaboration
References
Verify past agency partnerships and campaign performance outcomes
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.