The Challenge
Mastercard is scaling payments across 11 South LAC markets and needs a marketing leader who can build acceptance, drive cash conversion, and execute growth strategies in one of the world's fastest-growing regions. You'll own the complete marketing agenda for a region generating billions in transaction volume.
Your Mission
Map competitive landscape and audit current marketing effectiveness across 11 markets; identify 3-5 quick-win initiatives to drive acceptance and merchant onboarding
Establish quarterly business reviews with key stakeholders and define unified KPI dashboards for acceptance, cash conversion, and product adoption
Build 90-day relationship plan with 14 direct reports and 5 contingent workers; conduct skip-level meetings to understand team capabilities and gaps
Present regional marketing strategy to Divisional VP and Regional Marketing EVP; secure budget alignment and executive buy-in on priority initiatives
Execute 2-3 flagship campaigns targeting affluent/premium segments; measure CAC, LTV, and cash conversion lift across markets
Develop and launch market-specific go-to-market strategies for at least 3 underperforming countries; track acceptance metrics and competitive share gains
Hire and onboard 2-3 key marketing roles to fill team gaps; establish talent development program for high-potential direct reports
Deliver 6-month ROI analysis on all campaigns and programs; recommend budget reallocation for Year 2 based on performance data
KPIs You'll Own
Merchant Acceptance Rate
Percentage of eligible merchants actively using Mastercard across the 11-market region; track monthly growth and competitive benchmarking.
Cash Conversion Rate
Proportion of digital transactions converting to cash settlement or stored-value products; direct revenue lever for the business.
Campaign ROI
Revenue generated per dollar spent on advertising, promotions, and sponsorships; measure across channels and geographies.
Budget Variance
Actual spend vs. allocated budget across all campaigns and programs; maintain ±5% variance to ensure financial accountability.
Team Engagement & Retention
Internal engagement scores and attrition rate for 14 direct reports; indicator of leadership effectiveness and culture.
Tools & Stack
Your Team
Your Manager
Divisional VP (direct report); dotted to Regional Marketing EVP
Current Team
14 direct reports (marketing leads for countries/functions) + 5 contingent workers
Likely to hire 2-3 mid-level marketing managers to strengthen country-level execution and support team growth
The Package
Salary
$180K-$250K base
Variable
Likely 20-30% bonus tied to regional KPIs (acceptance, cash conversion, budget management)
Equity
Potential stock grants as VP-level employee at large public company
Remote
100% on-site in Bogota, Colombia
Benefits & Perks
Company Intelligence
Mastercard is a global financial services giant operating in 200+ countries, processing hundreds of billions in transactions annually. The company is aggressively expanding digital payment adoption in Latin America, where cash usage remains high and SME/merchant acceptance is still growing. South LAC (likely Argentina, Brazil, Chile, Colombia, Peru, Uruguay, Venezuela, Ecuador, Paraguay, Bolivia, and Guatemala) is a strategic growth region with massive upside.
Founded
1966
Funding
Public (NYSE: MA)
Customers
Financial institutions, merchants, governments, consumers in 200+ countries
Culture
Global, innovation-driven, high-performance, risk-conscious (fintech/payments regulation)
Is This Role For You?
- You've led marketing or commercial teams across multiple geographies and understand how to balance global strategy with local execution
- You're obsessed with metrics—campaign ROI, customer acquisition cost, lifetime value, budget variance—and make decisions based on data, not gut feel
- You thrive in fast-paced, high-growth environments and can juggle competing priorities across 11 markets without losing focus
- You're a relationship builder who can influence senior stakeholders (Divisional VP, Regional EVP, country CEOs) and inspire teams through change
- You understand financial services or B2B2C go-to-market and can speak intelligently about merchant economics, payment flows, and fintech trends
- You need significant remote flexibility—this role is 100% on-site in Bogota; if you can't commit to Colombia, pass
- You prefer hands-on creative work over strategy and people leadership; this is a P&L and team leadership role, not an individual contributor seat
- You're uncomfortable with ambiguity or don't have experience operating in emerging markets; LatAm requires adaptability and local market knowledge
Interview Process
Initial Screen (30 min)
Recruiter confirms fit: regional leadership experience, fintech/payments background, and Bogota relocation willingness
Hiring Manager Conversation (45 min)
Divisional VP digs into your multi-market leadership experience, approach to managing cross-functional teams, and track record on growth metrics
Case Study / Strategy Presentation (60 min)
You develop a hypothetical 90-day marketing strategy for a new product launch across 3 LatAm countries; present to VP and Regional Marketing EVP
Senior Leader Panel (45 min)
Meet with Regional Marketing EVP and potentially a peer VP from another region; assess cultural fit and executive presence
Offer & Background Check
Final negotiation, reference checks, and onboarding planning
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.