The Challenge
C3 Presents (Live Nation's festival powerhouse behind Austin City Limits, Lollapalooza, Bonnaroo) needs a Digital Marketing Manager to own paid campaigns across their casino venues division. You'll drive ticket sales through data-driven strategy while leading a team—merging analytics rigor with creative storytelling at scale.
Your Mission
Audit existing paid media performance across Meta, Google, TikTok, and programmatic; identify quick wins and optimization gaps
Build tracking infrastructure (pixels, conversion APIs, UTM structure, GA4) to establish baseline attribution and ROAS reporting
Launch 3-5 test campaigns across at least 2 venues with A/B testing on creative, audience segments, and bidding strategies
Create standardized campaign dashboards and weekly performance reports aligned to KPIs (ROAS, CPA, ticket conversions)
Scale highest-performing campaigns to full-funnel execution (awareness → conversion → retention) across casino venues portfolio
Develop and document SOPs for campaign planning, creative briefs, and stakeholder approvals to improve team efficiency and consistency
Lead team to implement privacy-first audience strategies using first-party data (CRM, pixel data, audience lists) post iOS changes
Deliver quarterly business reviews showing YoY ticket sales lift, cost-per-ticket trends, and channel attribution insights to leadership
KPIs You'll Own
ROAS (Return on Ad Spend)
Track revenue generated per dollar spent across paid channels to optimize budget allocation.
CPA (Cost Per Acquisition)
Measure cost to acquire a ticket buyer; benchmark against venue/show type to identify underperforming campaigns.
Ticket Conversion Rate
Percentage of ad clicks that convert to completed ticket purchases; test creative and audience changes to lift this metric.
Campaign Pacing to Plan
Daily monitoring to ensure spend and volume stay on track toward on-sales and announcement timelines.
Attribution Accuracy
Validate tracking across platforms to ensure clean data feeding performance dashboards and decision-making.
Tools & Stack
Your Team
Your Manager
Not specified; likely Head of Digital Marketing or CMO
Current Team
Will collaborate with internal marketing teams, artist teams, creative designers, and client stakeholders; team size not disclosed
New role or backfill not specified
The Package
Salary
$95K-$130K base
Remote
On-site, Austin, TX; full-time
Benefits & Perks
Company Intelligence
Live Nation Entertainment is the world's largest live entertainment company, operating Ticketmaster (620M+ tickets/year, 10K clients), Live Nation Concerts (50K+ events/year), and Live Nation Media & Sponsorship. C3 Presents creates major festival experiences including Austin City Limits, Lollapalooza (8 countries), and Bonnaroo, reaching 145M fans annually.
Customers
10,000+ event clients; 145M annual attendees; 1,200+ sponsors
Culture
Passionate, motivated, entrepreneurial, resourceful, innovative, forward-thinking, and committed teams
Is This Role For You?
- You've managed paid media campaigns across Meta, Google, TikTok, and programmatic with proven ROAS and CPA wins
- You're comfortable with data—GA4, attribution models, SQL-lite analysis—but also shape creative strategy and storytelling
- You thrive owning full-funnel campaigns from awareness through conversion, with experience on-sales timelines and seasonal peaks
- You've led or mentored marketing team members and enjoy developing talent while hitting aggressive KPIs
- You're entrepreneurial and resourceful; you ship fast, test ruthlessly, and iterate based on performance data
- You're brand-only or creative-focused and uncomfortable living in dashboards, conversion tracking, and daily optimization
- You need remote work—this is on-site in Austin with no flexibility mentioned
- You lack hands-on paid media platform experience (Meta, Google Ads, TikTok) or can't speak to specific campaign wins and metrics
Interview Process
Initial Screening
Phone/video with recruiter to assess paid media background, team leadership experience, and Austin relocation feasibility
Technical Deep Dive
Interview with hiring manager covering campaign strategy, optimization approach, attribution/tracking expertise, and tools proficiency
Portfolio / Case Study
Walk through 2-3 past paid campaigns: strategy, execution, results (ROAS, CPA, lift), and optimization decisions
Team & Culture Fit
Round with peers or leadership to assess collaboration style, entrepreneurial mindset, and alignment with Live Nation culture
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.