The Challenge
LinkedIn is the world's largest professional network with 900M+ members. You'll own the product vision and strategy for New Member Acquisition—the highest-leverage growth workstream—with direct impact on LinkedIn's most critical metrics.
Your Mission
Map and deeply analyze the new member conversion funnel end-to-end, identifying top 3 high-impact optimization opportunities with quantified uplift potential
Align on product vision, strategy, and 6-month roadmap with engineering, data science, design, and cross-functional stakeholders (Marketing, BD, Sales, Editorial)
Define and socialize success metrics and OKRs across Core Growth team and C-level stakeholders with clear transparency dashboards
Launch 2-3 small high-confidence experiments to validate hypotheses and establish baseline velocity for the team
Ship and scale 2-3 major product initiatives that drive measurable improvement in new member acquisition funnel (target: 8-15% uplift in conversion)
Own end-to-end GTM execution for key acquisition features, collaborating with Marketing, BD, Editorial, and PR to maximize launch impact and reach
Establish deep competitive intelligence on acquisition strategies across comparable platforms and translate into product roadmap priorities
Build a high-performing product team culture with clear accountability, transparent progress tracking, and a reputation as the go-to growth leader at LinkedIn
KPIs You'll Own
New Member Activation Rate
% of new signups who complete onboarding and reach first valuable action (e.g., profile completion, connection made, content viewed).
Conversion Funnel Metrics
Funnel-stage specific conversion rates from signup → verification → profile completion → first engagement, tracked by cohort and source.
Member Retention Cohort
30-day, 90-day, and 12-month retention rates for new member cohorts, measured by repeat visit and engagement.
Cost Per Acquisition (CPA)
Blended acquisition cost across all channels, with goal to optimize CPA while maintaining target CAC payback period.
Feature Adoption & Impact
Adoption rates and incremental uplift to funnel metrics for each shipped product initiative, measured via experiment analysis.
Tools & Stack
Your Team
Your Manager
Core Growth Team Lead or VP of Product Growth (not specified)
Current Team
Fully staffed engineering team, data science, design, cross-functional partners in Marketing, BD, Sales, Editorial, PR
This is a new role or backfill for existing Senior PM on Core Growth team
The Package
Salary
$240K-$280K base
Variable
Expected 15-25% annual bonus
Equity
Significant RSU grant (typical for LinkedIn Sr. PM: $200K-$400K over 4 years)
Remote
Hybrid: In-office in Mountain View or San Francisco on select days as determined by business needs
Benefits & Perks
Company Intelligence
LinkedIn is the world's largest professional network with 900M+ members, owned by Microsoft. The platform enables economic opportunity through powerful connections, skill-building, and job discovery. LinkedIn is a leader in B2B marketing technology, recruiting, and talent solutions.
Founded
2003
Team Size
15000
Funding
Acquired by Microsoft for $26.2B in 2016
Customers
900M+ individual members, 30M+ companies, millions of enterprise recruiters and marketers
Culture
Trust, care, inclusion, and fun. Commitment to creating economic opportunity and transformational growth for employees. Flexible, hybrid work model centered on business needs.
Is This Role For You?
- You have 5-8+ years of product management experience at a high-scale B2C or B2B2C platform with proven impact on acquisition, growth, or retention metrics
- You're a data-driven operator who moves fast—you can analyze funnels, design experiments, and iterate at velocity without analysis paralysis
- You thrive in cross-functional environments and can influence without direct authority (marketing, BD, sales, editorial, executives all report to you in matrix)
- You have a growth mindset and genuine curiosity about user behavior, competitive dynamics, and product opportunities—you ask good questions and dig into data
- You're comfortable with high visibility and accountability; you can communicate product vision to C-suite and drive execution with rigor
- You prefer stability and predictability; this role is high-impact, high-visibility, and requires fast iteration, experimentation, and comfort with ambiguity
- You're looking for remote-first or fully remote; this is hybrid with in-office expectations in Mountain View/SF on select days
- You lack hands-on experience with product analytics, experimentation, and data-driven decision-making—or you prefer strategy over execution
- You have limited cross-functional collaboration experience or struggle with influence in matrix organizations
Interview Process
Phone Screen (Recruiter)
30 min: Background, growth experience, motivation for LinkedIn, and logistics
Product Manager Interview (Sr. PM or Director)
60 min: Deep dive into your prior growth product work, metrics you owned, user research approach, and how you handle ambiguity
Case Interview (Hiring Manager + PM)
90 min: Real or realistic growth problem (e.g., 'How would you improve LinkedIn's new member onboarding conversion?') with whiteboarding, hypotheses, and metrics
Cross-Functional Interview (Marketing/BD/Engineering stakeholders)
60 min: Collaboration style, how you influence, and alignment on go-to-market approach
Executive Interview (VP/SVP Product or Leadership)
45 min: Vision, strategy, and cultural fit with LinkedIn's values
Offer & Reference Check
Post-offer, typical reference checks from prior managers/cross-functional partners
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.