Sunflower Marketing Lead M/F

Limagrain is a global company with deep local roots. Our parent company is an agricultural cooperative based in the Limagne-Val d’Allier plain, in the heart of Central France’s Auvergne region, while we are an international seed and agri-food group with some 9,600 employees working in 53 countries.

As the 4th largest seed company in the world, we achieved sales of 2.522 billion euros in 2023-2024, with additional sales of 729 million euros from activities carried out in collaboration with our strategic partners.

Function

Limagrain Europe is looking for a Sunflower Marketing Lead to drive the performance and long-term development of its sunflower crop business across Europe. In this strategic role, you will define and execute the crop vision, lead a cross-functional team, and manage a competitive product portfolio to deliver sustainable growth, profitability and market leadership.

Strategy and portfolio leadership

• Define and lead the European sunflower crop strategy and roadmap
• Build and manage a competitive and profitable portfolio aligned with market needs
• Identify market trends, competitive gaps and growth opportunities across geographies
• Drive product lifecycle management, from development to phase-out
• Define product positioning, segmentation and pricing strategy

• Lead and coordinate a multifunctional crop team (Research, Marketing, Operations, Finance, Business)
• Directly manage the Sunflower Development team (5 people)
• Ensure alignment between strategic vision and execution across all stakeholders
• Foster collaboration across Business Areas and global functions

• Define and steer the go-to-market strategy
• Align with commercial teams on portfolio offering, positioning and channel strategy
• Support market expansion initiatives, partnerships and demand generation
• Contribute to licensing strategies to strengthen the portfolio

• Monitor business performance through key KPIs (market share, margins, COGS, profitability)
• Contribute to supply strategy and S&OP processes
• Challenge forecasts and ensure optimal portfolio availability
• Identify opportunities to improve operational efficiency and cost structure

• Represent Limagrain in governance bodies
• Contribute to breeding orientation and long-term innovation strategies

• Lead, coach and develop team members
• Foster a high-performance and collaborative culture
• Ensure compliance with company policies, safety standards and regulations

Education And Experience

• Master’s degree in Agronomy or equivalent
• Minimum 10 years of experience in sales, marketing or product development in the seed industry
• Strong expertise in sunflower crop and its ecosystem

• Strong strategic thinking and analytical capabilities
• Proven leadership and cross-functional management skills
• Deep understanding of agronomy, market dynamics and value chains
• Ability to influence, negotiate and drive change in a matrix environment
• Results-oriented with the ability to manage multiple priorities
• Customer-centric mindset and solution-oriented approach
• Fluent in English
• Shape the future of sunflower within a leading international agricultural group
• Contribute to innovation & sustainable agriculture