The Challenge
Light Labs powers product transparency for brands like AG1 and Momentous. You'll build the AI-native GTM engine that turns manual workflows into self-improving systems that drive pipeline and revenue.
Your Mission
Design and deploy account intelligence layer that enriches prospect data and surfaces buying signals for sales team
Automate 3-5 core GTM workflows (lead sourcing, enrichment, routing, outreach) with AI-native infrastructure
Launch and measure first 2-3 acquisition channel experiments with clear attribution and feedback loops
Establish data quality standards and governance for account universe (universe size, enrichment coverage, deduplication)
Scale 1-2 winning acquisition channels to predictable, repeatable pipeline generation at 2-3x initial volumes
Build product usage integration layer that signals buying intent and operationalizes land-and-expand workflows
Achieve 50%+ automation of lead sourcing, enrichment, and routing workflows with measurable reduction in manual work
Drive adoption of Product Insight Panel across customer base and establish it as distribution lever for growth
KPIs You'll Own
Pipeline Generated
Monthly pipeline revenue sourced from automated GTM systems vs. manual outreach.
Sales Efficiency (Pipeline per rep hour)
Qualified pipeline opportunities generated per sales rep hour invested.
Workflow Automation Rate
Percentage of GTM workflows running with minimal human intervention.
Channel CAC & Payback
Cost per acquisition and payback period for each acquisition channel tested.
Account Enrichment Coverage
Percentage of target accounts with complete intelligence profiles and buying signals.
Tools & Stack
Your Team
Your Manager
Founders (early-stage, direct partnership)
Current Team
Unknown; likely small founding team with sales and product
New role to build growth infrastructure from first principles
The Package
Salary
$120K-$160K
Equity
Likely significant equity package (typical for early-stage on-site roles)
Remote
On-site only, 5 days/week in Austin, TX
Benefits & Perks
Company Intelligence
Light Labs provides product transparency and testing for consumer brands, trusted by market leaders like AG1, Momentous, and David Protein. The company is treating growth as a first-principles engineering problem, building AI-native systems to scale distribution across inbound, outbound, and product-led surfaces.
Customers
AG1, Momentous, David Protein
Culture
Direct, systems-driven, first-principles thinking. Founders are hands-on and expect builders with agency.
Is This Role For You?
- You've built or scaled growth systems (not just run campaigns) and think in loops and feedback mechanisms
- You're comfortable with AI as infrastructure and can evaluate when to use it vs. when not to
- You move fast, prototype without permission, and iterate based on real data and outcomes
- You want to work on-site with founders and directly shape how a company scales from traction to scale
- You care more about pipeline, revenue, and speed than process or titles
- You need remote work or flexibility; this is 5 days/week on-site in Austin
- You prefer running campaigns to building systems, or need clear project boundaries and handoffs
- You're uncomfortable with ambiguity or require extensive documentation before executing
- You want a traditional growth marketing role with brand, content, or creative focus
Interview Process
Initial conversation
Founders or growth lead assess your systems thinking, AI infrastructure experience, and GTM instincts
Technical deep-dive
Walk through a growth system you've built: architecture, automation, feedback loops, results
GTM simulation
Design a GTM workflow or channel experiment for Light Labs given their product and customer base
Founder conversation
Alignment on company scaling vision, role scope, and working dynamic
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.