Social Media Manager → Director of Marketing (Growth Role)

COMPANY: LifeScribeWEBSITE: https://trylifescribe.comSIZE: 1-10 | STAGE: Seed | MARKETS: Consumer, AI/ML, AgeTech, Content

JOB TITLE Social Media Manager → Director of Marketing (Growth Role)

TYPE: Contract → Full-time | LOCATION: Remote | EXPERIENCE: Mid-Senior (3-7 yrs)SALARY: Stipend + Revenue Share | EQUITY: Early-team equity

🚀 Growth Trajectory | Consultant → Full-Time | Stipend + Equity + Revenue Share

LifeScribe (trylifescribe.com) is the AI-powered memoir platform — talk into your phone, get a literary-quality illustrated chapter back. Live iOS/Android, $500K seed raise in progress.

We need someone to own our entire social media presence across 6 platforms — and grow into Director of Marketing within 12-18 months.

Comp: Monthly stipend + early-team equity + revenue share (20% of revenue above a watermark allocated to operating team). Consulting 3-6 months → full-time with salary + benefits.

What you'll do:

• Own 6 platforms daily: TikTok (discovery/emotional hooks), Instagram (visual/Reels), Facebook (primary Boomer channel — Boomer-Safe: no FOMO), Pinterest (evergreen/SEO), LinkedIn (B2B2C), X (founder thought leadership)

• Design, create, and publish all content — you ARE the social media team

• Set up tracking: UTM params, GA4 conversion events, per-platform dashboards

• Analyze performance: engagement rates, CTR, content-to-conversion funnel

• Optimize based on data: A/B test hooks, formats, posting times, emotional triggers

• Create content for 8+ audience segments: Boomers, Gen X gift buyers, veterans, farmers/ranchers, western heritage, new mothers, wedding couples, Gen Z

Audience Segments You'll Market To:

This is NOT a single-persona product. You'll market to:

Baby Boomers (60–77): 73M Americans, 70% of U.S. disposable income, Boomer-Safe messaging required (no urgency, no FOMO)

Gen X Gift Buyers (35–55): Sandwich Generation buying for parents — urgency works here

Veterans & Military Families: Voice-first, PTSD-sensitive (trylifescribe.com/military-memoir)

Farmers, Ranchers & Agricultural Families: "The land remembers. Your family should too."

Western Heritage & Cowboy Culture: "Cowboys don't write memoirs. Until now."

New Mothers & Young Families: Voice recording for moms with zero free hands but plenty to say

Wedding Couples: Wedding Life Book ($899–$4,999 premium product)

Gen Z (launching June 2026): TikTok/Reels discovery, doubles TAM to $7B

B2B2C Institutional: Senior living operators, retirement communities, corporate wellness, banking/Family Vault white-label

Growth path:

• Phase 1 (Mo 1-6): Social Media Manager — own organic social

• Phase 2 (Mo 6-12): Expand into paid ads (Meta, TikTok, Google Ads)

• Phase 3 (Mo 12-18): Director of Marketing — full channel ownership, partnerships, commercials

Requirements:

• 3-7 years social media management across multiple platforms

• Hands-on content creator (graphics, video, copy — you do it all)

• Data-driven: analytics, UTM tracking, conversion attribution

• Video creation skills (TikTok/Reels-style)

• Design tools (Canva minimum)

• Self-starter, remote-ready

Apply: grant@trylifescribe.com | "Social Media Manager — [Name]"

Resume + links to 2-3 accounts you've managed + 2-min Loom with 3 content ideas (TikTok, Facebook, Pinterest)