The Challenge
LexisNexis Risk Solutions is scaling aggressively across Spanish-speaking South America and needs a marketing leader to own Colombia as a key growth market. You'll drive awareness, pipeline, and customer engagement for advanced analytics and data solutions in the compliance and financial crime space—reporting directly to the LATAM Senior Marketing Manager.
Your Mission
Audit existing marketing channels and stakeholder relationships; develop 90-day integrated marketing roadmap aligned with regional sales targets
Launch 2-3 high-impact demand generation campaigns (digital, email, events) targeting key buyer personas in fraud/compliance/risk sectors
Establish baseline marketing performance metrics and reporting cadence; implement analytics tracking across campaigns
Coordinate and execute first regional event or webinar series to generate qualified leads and deepen customer relationships
Deliver 25%+ increase in qualified pipeline attributed to marketing initiatives; demonstrate clear ROI on marketing spend
Develop and publish 4-6 thought leadership assets (whitepapers, case studies, videos) that position LexisNexis as category authority in LATAM
Scale winning campaigns across 2-3 channels (search, social, direct mail); optimize spend based on performance data
Build strong cross-functional partnerships with Sales and Market Planning; establish quarterly business reviews with measurable impact metrics
KPIs You'll Own
Pipeline Generated (MQL → SQL)
Track qualified leads sourced directly from marketing campaigns converted to sales-qualified opportunities.
Campaign ROI
Measure cost-per-acquisition and revenue attribution across all marketing channels and tactics.
Event/Webinar Attendance & Engagement
Monitor attendance rates, engagement metrics, and leads generated from live and virtual events.
Content Performance
Track downloads, views, and engagement rates for thought leadership assets and promotional materials.
Marketing Budget Efficiency
Monitor spend against targets and optimize allocation based on channel performance and pipeline contribution.
Tools & Stack
Your Team
Your Manager
Senior Marketing Manager, LATAM (Business Services Marketing Division)
Current Team
LATAM marketing team; cross-functional partnerships with Sales, Market Planning, Consulting, and Corporate Marketing
New role (growth mandate for Colombia market expansion)
The Package
Salary
$75K-$95K base
Remote
On-site in Colombia (full-time, no remote flexibility indicated)
Benefits & Perks
Company Intelligence
LexisNexis Risk Solutions is a global provider of advanced analytics, data, and technology solutions for fraud detection, compliance, risk management, and financial crime prevention. The company serves enterprise clients and is aggressively expanding across Latin America, with Colombia as a key growth market.
Customers
Enterprise B2B clients in financial services, compliance, and risk management
Culture
Fast-paced, collaborative, high-performing; values creativity, strategic thinking, and measurable results
Is This Role For You?
- You've executed 5-10 years of full-cycle B2B marketing campaigns (strategy to delivery) and love owning results end-to-end
- You're a bilingual Spanish/English marketer comfortable operating in matrixed orgs and building cross-functional relationships
- You thrive in autonomous roles where you set strategy, manage budgets, and report on ROI—not just execute tactical tasks
- You have hands-on experience with demand generation, events, and integrated marketing across digital + traditional channels
- You're energized by scaling growth in emerging markets and building brand authority in technical B2B spaces
- You're a B2C marketer or lack proven B2B campaign execution experience—this is enterprise GTM, not consumer marketing
- You need extensive remote flexibility or don't want to relocate to/be based in Colombia on-site
- You're uncomfortable with ambiguity, prefer playbooks over strategy, or need heavy hand-holding from leadership
Interview Process
Screening Call
Quick fit check on B2B background, Spanish fluency, and interest in LATAM market expansion
Marketing Case Study / Portfolio Review
Walk through 1-2 campaigns you've led end-to-end (strategy, execution, results); discuss ROI metrics and lessons learned
Senior Marketing Manager Interview
Deep dive on regional strategy, team dynamics, stakeholder management, and fit with matrixed org structure
Cross-Functional Panel
Meet with Sales, Market Planning, or Consulting leads to assess collaboration style and understanding of business needs
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.