The Challenge
Lee Kum Kee, a 135-year-old global condiment powerhouse, is scaling digital acquisition for their US operations. You'll own paid media and SEO strategy across Google, social, and retailer platforms—reporting directly to the Digital Marketing Manager with real budget and campaign autonomy.
Your Mission
Launch and optimize Google Ads campaigns (Search, Display, PMax) across 3+ product categories, targeting <$2.50 CPA within 60 days
Audit and implement on-page SEO improvements using Google Search Console; document baseline organic traffic and target 15% lift
Set up Mailchimp email automation flows for 5 customer segments with baseline engagement metrics (open rate, CTR, conversion)
Establish monthly reporting dashboard tracking campaign ROAS, CPA, conversion rates, and organic visibility across all channels
Scale paid social campaigns (Facebook, Instagram, TikTok, Pinterest) to $XXK monthly spend with proven unit economics (ROAS 2.5x+)
Improve organic search rankings for 20+ high-intent keywords; grow organic traffic by 30% YoY through content and technical SEO
Execute A/B testing framework on 50+ ad creatives and landing page variants; document learnings for company playbook
Manage retailer-specific paid search campaigns (Amazon, Instacart, etc.); optimize bids to hit target ACoS across channels
KPIs You'll Own
Cost Per Acquisition (CPA)
Track paid media CPA across all channels monthly; target <$2.50 for search, <$3.00 for social.
Return on Ad Spend (ROAS)
Monitor paid campaign ROAS; aim for 2.5x+ across Facebook/Instagram, 3x+ on Google Search.
Organic Search Traffic Growth
Monthly organic traffic % change from Google Analytics; target 15%+ growth in 3 months, 30%+ in 6 months.
Email Engagement Rate
Mailchimp open rate (target 25%+) and click-through rate (target 3%+) by segment.
Conversion Rate Lift
% improvement from A/B tests; document winning creatives, copy angles, and landing page elements.
Tools & Stack
Your Team
Your Manager
Digital Marketing Manager
Current Team
Unknown; likely 1-3 person digital team
New or backfill—assume team expansion given scope
The Package
Salary
$65K-$85K base
Remote
On-site, City of Industry, CA (no remote option)
Benefits & Perks
Company Intelligence
Lee Kum Kee, founded in 1888 in Hong Kong, is a global condiment and sauce leader with 300+ products sold worldwide. The US division (City of Industry, CA) operates manufacturing and corporate headquarters serving the Americas, employing 500+ people. They're a century-old brand pivoting to digital-first customer acquisition.
Founded
1888
Team Size
500
Customers
Retail, foodservice, direct-to-consumer
Culture
Growth-oriented, innovation-driven, open to fresh talent and creative approaches
Is This Role For You?
- You've run Google Ads campaigns (Search or PMax) with hands-on optimization and can prove ROAS/CPA metrics
- You're comfortable with SEO fundamentals (GSC, GA4, keyword research, on-page optimization) and can build organic strategies
- You've launched and scaled paid social (Facebook, Instagram, TikTok) with real conversion attribution
- You're detail-oriented, love testing (A/B testing, bid strategies), and can work semi-independently under a manager's direction
- You need remote flexibility—this is 100% on-site in Los Angeles area, no hybrid option
- You're entry-level junior; this is Assistant Manager, so you need 2-3 years hands-on PPC/SEM/SEO experience
- You dislike reporting/analytics; you'll own dashboards and monthly stakeholder updates, not just campaign execution
Interview Process
Phone Screen
Recruiter or hiring manager vets experience with Google Ads, social ads, SEO basics; confirms location fit
Portfolio/Case Study Review
Bring 2-3 campaign examples with metrics (CPA, ROAS, traffic lift); be ready to explain strategy and learnings
Technical Interview
Walk through GA4 dashboard, Google Ads account, or A/B test you'd run; discuss bid strategies and audience segmentation
Manager Conversation
Meet Digital Marketing Manager; discuss team dynamics, campaign roadmap, and how you'd approach first 90 days
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.