The Challenge
A rapidly expanding restaurant group is opening new locations across the region and needs boots-on-the-ground marketing muscle to create community buzz and drive opening day traffic. You'll be the connective tissue between brand strategy and local execution.
Your Mission
Execute pre-opening marketing plan for first assigned store location, securing 5+ community partnerships and 3+ local media placements
Build and manage community partner database with at least 20 verified contacts (schools, nonprofits, local businesses) in assigned territory
Plan and execute 2 grand opening events with documented attendance, foot traffic lift, and post-event community sentiment
Establish baseline tracking system for local marketing ROI metrics (foot traffic attribution, social engagement, partnership performance)
Support 3-4 additional store openings with repeatable playbook, reducing execution time by 20% and improving partner acquisition efficiency
Develop and lead 5+ grassroots activation campaigns (sampling, community events, fundraisers) generating quantified traffic lift and brand awareness metrics
Create playbook documentation for field marketing execution, including community outreach templates, event checklists, and partnership frameworks
Deliver quarterly business review showing cumulative impact of local marketing efforts on new store performance vs. regional benchmarks
KPIs You'll Own
Grand Opening Foot Traffic
Track opening week traffic lift vs. projected baseline and comparable locations to measure marketing effectiveness.
Community Partnership Count
Number of active local partnerships secured pre-opening, measured by signed agreements or committed participation in launch events.
Local Media Impressions
Earned media reach from press releases, local coverage, and community outlets, tracked by audience size and publication.
Event Attendance & Engagement
Quantify turnout for pre-opening activations, sampling events, and fundraisers; track secondary metrics like social shares and repeat visit intent.
Field Marketing ROI
Cost per acquisition and incremental revenue attributed to grassroots marketing initiatives vs. paid advertising spend.
Tools & Stack
Your Team
Your Manager
Field Marketing Manager or Director of Local Marketing
Current Team
Likely solo or small field marketing team across multiple locations
New role to support expansion; backfill not indicated
The Package
Salary
$50K-$65K base
Remote
On-site only. NYC Metropolitan Area. Local travel required for store openings and events.
Benefits & Perks
Company Intelligence
Rapidly growing multi-unit restaurant group with aggressive expansion plans focused on building strong community presence. Known for high-impact new store launches and grassroots brand loyalty strategies.
Culture
Fast-paced, people-first, community-focused; rewards hands-on execution and relationship-building over corporate process.
Is This Role For You?
- You're early-career (0.5-4 years) and want to move fast: this is high-visibility, high-impact work with direct business outcomes.
- You thrive in the field, not behind a desk: you genuinely enjoy face-to-face community engagement, events, and on-the-ground execution.
- You have genuine passion for restaurants, hospitality, or community impact—this isn't a transactional corporate marketing job.
- You're organized but adaptable: new store openings are chaotic, and you'll manage competing priorities with grace.
- You want a clear growth path: strong performance here leads to manager and regional roles as the brand scales.
- You need remote flexibility or desk-based work: this is 100% on-site and field-based in the NYC metro area.
- You want to specialize in paid digital marketing or analytics: this is grassroots, community-focused execution.
- You need stability and predictability: new store launches are dynamic, demanding, and require weekend/evening availability.
- You're not genuinely interested in hospitality or community engagement: the brand will sense it, and you'll be miserable.
Interview Process
Initial screening
Phone call with recruiter or marketing team to assess energy, hospitality background, and comfort with field work.
Marketing manager interview
Deep dive on grassroots marketing experience, community relationship-building, and event execution examples.
Operations stakeholder conversation
Brief interview with store operations or regional leadership to assess fit for supporting on-the-ground execution.
Field observation or case study
Likely a walk-through of a new location or scenario-based discussion about how you'd approach a store opening in an unfamiliar market.
Interested in this role?
Apply now and hear back within days, not weeks.
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.