The Challenge
Layer Up is a 11-year-old growth marketing agency that's transformed 200+ businesses across 15 segments and just ranked #4 best place to work in publishing. You'll translate strategy into executable plans at the intersection of marketing, sales, and growth—backing decisions with data and moving the needle on client outcomes.
Your Mission
Master Layer Up's strategic frameworks and client portfolio; build proficiency in their integrated branding + performance approach
Own 2-3 strategic proposals end-to-end: research, positioning, data analysis, and written recommendations
Develop fluency in key marketing metrics and performance analysis across Layer Up's main verticals
Build internal relationships with strategy, creative, and execution teams to understand how strategy translates to campaign delivery
Lead analysis and performance reviews for 5+ integrated campaigns; deliver insights that shape next-phase strategy
Independently develop strategic positioning recommendations supported by competitive, market, and audience data
Create a reusable toolkit of strategic templates and metrics frameworks adopted by the team
Demonstrate technical growth knowledge across branding and performance; recommend optimization opportunities on live campaigns
KPIs You'll Own
Strategic Proposals Delivered
Number of client strategy proposals completed on time with executive sign-off.
Campaign Performance Analysis Accuracy
Quality of data-backed insights and recommendations validated against actual campaign results.
Client Strategy Impact
Growth metrics achieved by clients following your strategic recommendations (revenue, leads, engagement lift).
Internal Stakeholder Feedback
Strategy team confidence and adoption of your recommendations and frameworks.
Tools & Stack
Your Team
Your Manager
Head of Strategy (not specified in job description)
Current Team
Strategy team at Layer Up (size not specified)
New hire to support growing strategy workload
The Package
Salary
R$90K-R$130K base
Remote
On-site in São Paulo, Brazil; hybrid work model mentioned as available to potentialize productivity
Benefits & Perks
Company Intelligence
Layer Up is an 11-year-old growth marketing agency based in São Paulo with 170+ employees and a track record of transforming 200+ businesses across 15 segments. They've won numerous awards for excellence and are GPTW certified for 5 consecutive years, recently ranking #4 best place to work in the publishing segment.
Founded
2015
Team Size
170
Customers
200+ businesses across 15 segments including editorial/publishing focus
Culture
High-energy, excellence-driven team culture emphasizing flow state, continuous learning, resilience, strong teamwork, and ownership. They value people who are passionate and exceptional at their craft.
Is This Role For You?
- You've worked in growth marketing, strategy consulting, or performance marketing and want to deepen your analytical and strategic chops
- You love working with data to build narratives and back strategic recommendations with evidence
- You thrive in collaborative, high-performing team environments and want exposure to multiple industries and client models
- You're ambitious about growing from mid-level into senior strategy roles and value mentorship and feedback
- You write clearly and can distill complex marketing concepts into compelling strategic proposals
- You prefer remote work or flexible location—this role is on-site in São Paulo
- You want a purely execution-focused role; this is strategy-first with accountability for recommendation quality
- You're early-career and need highly structured, step-by-step guidance; this team expects ownership and problem-solving
- You're not comfortable with data analysis or translating metrics into business narratives
Interview Process
Resume/Portfolio Review
Screening for growth marketing/strategy background and writing quality
Initial Conversation
Culture fit, motivation, and depth of growth/strategy knowledge with hiring manager
Case Study or Strategy Test
Develop a mini strategic recommendation or analysis based on a real or simulated scenario (expect data work + written output)
Team Meeting
Meet with strategy team members to assess collaboration fit and depth of marketing knowledge
Leadership Conversation
Final interview with senior leadership around career ambition, learning mindset, and long-term fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.