Founding Head of Marketing & Growth

About the Role

We're looking for our first marketing leader to help build a category-defining consumer technology company from the ground up.

As our Founding Head of Marketing & Growth, you'll own everything from brand strategy and user acquisition to product launches and community building. You'll work directly with the CEO to shape how the world discovers, understands, and connects with our product.

This is a hands-on leadership role for someone who enjoys both high-level strategy and executing campaigns. If you're excited by early-stage startups, rapid experimentation, and building something from zero to millions of users, we'd love to meet you.

What You'll DoGrowth Strategy

• Develop and execute the company's overall growth strategy.
• Identify scalable customer acquisition channels.
• Build repeatable systems for sustainable user growth.
• Continuously test, analyze, and optimize marketing performance.

Brand & Positioning

• Define and evolve the company's brand identity.
• Create messaging that resonates with consumers.
• Ensure a consistent brand voice across every customer touchpoint.

User Acquisition

• Manage paid advertising campaigns across digital platforms.
• Improve conversion rates throughout the customer journey.
• Develop referral and viral growth strategies.
• Optimize customer acquisition cost (CAC) and lifetime value (LTV).

Content & Social Media

• Lead social media strategy and execution.
• Build engaging content that drives awareness and engagement.
• Grow audiences organically across multiple platforms.
• Partner with creators and influencers to expand reach.

Lifecycle Marketing

• Build email marketing and customer retention campaigns.
• Increase activation, engagement, and long-term retention.
• Design automated customer journeys.

Community & Public Relations

• Build an engaged user community.
• Develop relationships with creators, media, and industry partners.
• Coordinate public relations opportunities and brand awareness initiatives.

Product Launches

• Lead go-to-market planning for new features and launches.
• Coordinate marketing initiatives across internal teams.
• Create launch campaigns that drive adoption and excitement.

Analytics & Reporting

• Build dashboards to measure marketing performance.
• Track key growth metrics and customer behavior.
• Use data to guide decision-making and experimentation.

What We're Looking ForRequired Qualifications

• Experience leading marketing or growth at a consumer startup.
• Strong background in growth marketing and customer acquisition.
• Proven ability to scale products through both paid and organic channels.
• Deep understanding of marketing analytics and experimentation.
• Excellent written and verbal communication skills.
• Comfortable working in a fast-paced, ambiguous startup environment.
• Self-starter who enjoys building systems from scratch.

Bonus Qualifications

• Experience launching a consumer mobile app.
• Familiarity with creator, influencer, or marketplace businesses.
• Performance marketing expertise.
• Experience with viral growth loops and referral programs.
• Brand-building experience for consumer products.

What Success Looks Like in the First 90 Days

• Develop and present a comprehensive go-to-market strategy.
• Build a 90-day marketing calendar with clear execution milestones.
• Establish a marketing analytics dashboard to track key KPIs.
• Launch initial acquisition campaigns and begin growing the user base.
• Create and prepare the company's product launch strategy.
• Build foundational systems for content creation, email marketing, and community engagement.

Why Join Us?

This is an opportunity to become one of the earliest employees at a high-growth consumer startup. You'll have significant ownership over how the company grows, work directly alongside the founder, and receive meaningful equity with the opportunity to help shape the future of the business.

Pay: $100,000.00 - $150,000.00 per year

Work Location: Remote