The Challenge
Klépierre runs 70 flagship shopping centers across Europe—you'd own the Île-de-France portfolio. This is about driving foot traffic, retailer partnerships, and social engagement across multiple malls simultaneously while staying true to corporate brand standards.
Your Mission
Audit current marketing performance across all assigned centers; identify quick wins and budget reallocation opportunities
Build relationships with key stakeholders (retailers, local authorities, community groups) and map partnership pipeline
Deploy Q1 campaigns aligned with group strategy; establish baseline metrics for traffic, engagement, and retailer satisfaction
Set up social media content calendar and engagement protocols for all centers under your remit
Launch and measure results of 2-3 localized campaigns that drive measurable foot traffic lift vs. baseline
Negotiate and close 3-5 strategic local partnerships (events, promotions, community initiatives)
Optimize marketing spend allocation across centers based on 6 months of performance data; demonstrate 10%+ efficiency gains
Establish monthly reporting dashboard tracking KPIs; present insights and recommendations to leadership
KPIs You'll Own
Foot Traffic (visits/transactions)
Primary measure of campaign effectiveness and center health across your portfolio.
Marketing ROI by Center
Budget spent vs. attributed traffic/sales lift; ensures smart capital allocation.
Social Media Engagement Rate
Comments, shares, reach across all center social channels; reflects community connection.
Retailer Satisfaction / Partnership Uptake
% of retailers participating in campaigns; NPS or feedback from commercial partners.
Campaign Deployment Speed & Compliance
Time-to-launch for central initiatives and adherence to brand standards across sites.
Tools & Stack
Your Team
Your Manager
Director of Center (multi-center responsibility) + Direction Marketing France & Belgique oversight
Current Team
Not specified; implied you're a sole marketing lead coordinating across centers with possible junior support
Backfill or new growth role to strengthen multi-site coordination
The Package
Salary
€45K-€55K base
Remote
On-site in Claye-Souilly (Île-de-France); daily presence required at main hub with site visits across portfolio
Benefits & Perks
Company Intelligence
Klépierre is Europe's leading shopping center operator, owning and managing 70 centers across 10 countries. Listed on Paris Bourse (SBF120), they combine real estate expertise with retail-driven activation—mission: Shop.Meet.Connect.® Committed to sustainable commerce via Act4Good® platform.
Customers
70+ shopping centers; 1000s of retail tenants; millions of shoppers annually
Culture
We love shaping malls. Values: Commit, Develop, Explore, Care. Inclusive, diverse, equity-focused employer.
Is This Role For You?
- You've managed marketing for multiple retail or F&B locations and understand local vs. central strategy trade-offs
- You're comfortable with hands-on execution: content, campaigns, analytics—not just strategy
- You thrive in stakeholder-heavy environments (retailers, municipalities, media, community groups)
- You're data-driven but creative; you can optimize budgets and measure impact across channels
- You need pure remote work or flexible location; this is on-site in Claye-Souilly with regular site visits
- You're looking for a pure B2B SaaS or tech marketing role; this is consumer-facing retail
- You want to avoid spreadsheets, reporting, and detailed budget management; that's 40% of the job
Interview Process
Phone Screening
Confirm fit on on-site requirement, multi-site experience, and understanding of retail marketing basics.
Case Study / Portfolio Review
Walk through a past multi-location or retail campaign; discuss metrics, learnings, budget management.
In-Person Interview
Meet with Directeur de Centre and/or Direction Marketing France & Belgique; discuss strategy, stakeholder management, and alignment with group standards.
Reference Check
Verify track record with retailers, partners, or previous multi-site management experience.
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.