Director of Marketing and Communications

Company Overview

Kismet Holdings Group is a medical device manufacturer, distributor and marketer of innovative rehabilitation, physiotherapy, chiropractic and wellness products. We are committed to delivery high quality solutions to enhance patient outcomes with supporting medical providers with the the best in service, technology and education.

We are seeking a passionate, dynamic and strategic Director of Marketing and Communications to lead our brand storytelling, digital presence, and outreach initiatives. This pivotal role combines a marketing vision with hands-on execution, driving innovative marketing strategies that elevate our brand’s visibility and our organization’s engagement across multiple channels. The ideal candidate will thrive in a fast-paced environment, leveraging their expertise to design and create compelling content, optimize digital campaigns, and feed demand-generation programs. Join our amazing team by being a brand ambassador across our platforms and provide a pivotal role in shaping the future of our company. Bonus incentives based on performance and revenue growth are provided to this dynamic member.

Responsibilities

• Develop and implement comprehensive marketing and brand launch strategies
• Partner closely with executive management to develop integrated campaigns to drive awareness, generate demand, and generate revenue. communication strategies aligned with organizational goals, emphasizing multichannel marketing approaches including digital, print, and social media platforms.
• Lead content creation efforts across various formats such as blogs, newsletters, press releases, and social media posts to enhance brand awareness and engagement.
• Ensure consistency in brand voice, messaging and positioning across all channels
• Oversee digital marketing campaigns utilizing SEO (Search Engine Optimization), Google Analytics, Google AdWords, Facebook Advertising, and marketing automation tools to maximize reach and performance.
• Manage social media marketing initiatives on platforms like Facebook, LinkedIn, Twitter, and Instagram to grow audiences and foster community engagement.
• Coordinate advertising sales efforts by developing compelling proposals and managing relationships with media partners to expand outreach opportunities.
• Oversee budgeting processes for marketing projects, ensuring optimal allocation of resources for maximum ROI (Return on Investment).
• Market Intelligence and Strategic/Revenue Growth
• Analyze campaign performance metrics using analytics tools to refine strategies continuously and report results to senior leadership.
• Support sales leadership to align commercialization efforts with revenue goals while providing them with the tools, messaging and collateral to effectively position products.
• Establish and track KPIs related to product performance, marketing effectiveness and revenue growth.
• Collaborate with product management teams to align marketing strategies with product launches and enhancements within the e-commerce space.
• Serve as Public Relations Manager and Brand Ambassador to monitor media coverage and public perception. Organize events, tradeshows, and promotional activities aimed to generate revenue.

Qualifications

· Bachelor’s degree in marketing, public relations, business, or related fields.

· Minimum of 3+ years of commercialization, product marketing, or business development experience.

· Preferred experience in launching and scaling products within the healthcare, med device or related industries.

· Ability to work in a fast-paced, deadline focused environment with minimal oversight.

· Competent in Office applications, AI programs and marketing software programs.

• Videography/photography experience a plus.

Skills & Competencies

• Proven expertise in digital marketing platforms including Google Analytics, Google AdWords, Facebook, TikTok and Instagram Advertising, email marketing tools, and
• Strong knowledge of SEO best practices, content marketing strategies, and performance marketing techniques.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for creating engaging visual content.
• Experience in marketing automation and CRM systems (HubSpot)
• Experience managing multichannel campaigns across social media platforms, print advertising, and online channels such as WordPress websites with HTML knowledge.
• Strong marketing acumen with a focus on revenue growth in both B to B and B to C environments.
• Excellent copywriting skills with the ability to craft compelling messages tailored for diverse audiences.
• Ability to manage multiple projects simultaneously while maintaining attention to detail within budget constraints.
• Familiarity with product management processes related to marketing initiatives within e-commerce environments is advantageous.
• Experience with web development, content management and optimization.
• Join us as we drive innovative marketing initiatives that inspire action!

Pay: $50,000.00 - $84,000.00 per year

Benefits:

• Flexible schedule
• Paid time off

Work Location: Hybrid remote in Georgetown, TN 37336