The Challenge
Keeta is a food delivery platform scaling merchant partnerships across multiple markets. You'll own the playbook for turning struggling merchants into high-performers through data-driven growth strategies, traffic optimization, and targeted campaigns.
Your Mission
Build merchant segmentation framework identifying high-potential, at-risk, and stable merchant cohorts with growth levers for each
Design and launch first merchant traffic allocation strategy, optimizing platform visibility for top-performing restaurants
Establish baseline KPI dashboard tracking merchant GMV, order frequency, menu performance, and campaign ROI
Execute 2-3 pilot growth initiatives (menu optimization, promotional campaigns) with 3-5 merchant partners
Scale merchant growth programs to 50+ merchants with documented lift in AOV and order frequency (target: 15-25% improvement)
Launch competitive intelligence framework informing pricing and positioning recommendations for merchant cohorts
Build repeatable A/B testing protocol for campaign optimization, running minimum 4 experiments with statistical rigor
Partner with Product to ship 2-3 feature requests driven by merchant feedback and growth data insights
KPIs You'll Own
Merchant GMV Growth Rate
Monthly/quarterly revenue growth for segmented merchant cohorts, tracking impact of growth initiatives.
Traffic Allocation Efficiency
Conversion lift and order frequency by merchant segment post traffic optimization vs. baseline.
Campaign ROI
Return on marketing spend for in-app and external campaigns, measured by attributed orders and AOV impact.
Merchant Retention
Monthly active merchant count and churn rate by cohort, indicating sustained platform engagement.
Menu Optimization Impact
Sales lift on optimized menu items and category performance shifts post-recommendation implementation.
Tools & Stack
Your Team
Your Manager
VP of Operations or Chief Growth Officer (reporting structure not specified)
Current Team
Cross-functional: Product, Marketing, Engineering, Operations teams; Merchant Management teams
New role - Head of Merchant Growth function
The Package
Salary
$120K-$160K base
Remote
On-site in São Paulo, Brazil
Benefits & Perks
Company Intelligence
Keeta is a food delivery platform operating across multiple markets with a focus on merchant partner success and platform optimization. The company leverages data-driven strategies to scale merchant performance and improve platform economics.
Customers
Food delivery merchants and restaurant partners
Is This Role For You?
- You've scaled merchant or partner programs in e-commerce, food delivery, or on-demand platforms and have hard metrics to show for it
- You live in SQL, Excel, and BI tools—analyzing traffic patterns and conversion funnels is how you think
- You're comfortable with ambiguity in early-stage growth initiatives but obsessed with measurement and iteration
- You thrive in cross-functional environments and can get alignment from Product, Marketing, and Operations without formal authority
- You need to work remote—this is on-site in São Paulo, no negotiation
- You're looking for a pure analytics role; this requires strategy execution and stakeholder management
- You haven't worked in platform/marketplace/B2B2C environments before—food delivery context assumes relevant domain knowledge
Interview Process
Initial Screening
Phone conversation on background, food delivery/platform experience, and why Keeta interests you
Take-Home Case
Real or realistic scenario: analyze merchant segmentation data, propose traffic allocation strategy, measure impact
Growth Strategy Deep-Dive
Present your take-home work, discuss past merchant/platform growth initiatives, A/B testing experience, and how you'd approach Keeta's merchant cohorts
Cross-Functional Panel
Conversations with Head of Product and Head of Operations to assess collaboration style and execution capability
Final Round
Leadership conversation with VP/C-suite level on long-term vision for merchant growth and platform scaling strategy
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.