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JPMorganChase

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Growth Marketing

Product Director, Growth Experiences, Digital Channels

  • $280K - $380K
  • New York
  • Diretor
  • On-site
  • Full time
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Salary

$280K - $380K

Location

New York

Setup

On-site

Posted

today

B2COn-site$280K-$380KFinTechProduct LeadershipGrowth OKR70M+ Users

The Challenge

JPMorgan Chase owns 70+ million digitally-active customers across 6 lines of business. You'll lead product innovation for discovery and shopping experiences that drive new account growth across Chase.com and mobile-architecting the future of how customers find and select financial products.

Your Mission

First 3 Months
1

Establish product vision and roadmap for growth experiences across digital channels, aligned with new account acquisition targets

2

Audit current discovery/shopping UX across 6 LOBs; identify quick wins and structural barriers to growth

3

Build alignment with cross-functional stakeholders (tech, design, data, research) and define success metrics for growth OKR

4

Coach product management team on customer-centric discovery methods and growth-first product development lifecycle

By 6 Months
1

Launch 2-3 high-impact product features or experience enhancements tied to measurable account growth lift

2

Establish competitive differentiation in digital discovery vs. peers; implement personalization and agentic features roadmap

3

Own end-to-end performance dashboard tracking growth metrics by LOB, channel, and customer segment

4

Mentor product team to autonomously own their roadmaps and execute with minimal executive escalation

KPIs You'll Own

New Account Growth Rate (by LOB & Channel)

Incremental accounts opened via optimized discovery/shopping experiences on Chase.com and mobile.

Conversion Rate (Prospect → Customer)

% of prospects who complete product selection and open accounts within 30 days.

Product Feature Adoption

% of 70M digitally-active users interacting with new personalization/agentic features.

Customer Satisfaction (CSAT/NPS)

Net sentiment on discovery and product selection experience across channels.

Time-to-Product Launch

Cycle time from ideation to release; measured against JPM benchmarks.

Tools & Stack

Chase.comChase Mobile AppAnalytics platformsPrototyping/design toolsA/B testing frameworksPersonalization enginesRoadmap managementStakeholder collaboration platforms

Your Team

Your Manager

Senior leadership in Consumer Commercial Banking Platforms & Channels (assumed VP/SVP level)

Current Team

Multiple product managers reporting to you; cross-functional partners in tech, design, research, data/analytics

Backfill or new role overseeing growth OKR ownership

The Package

Salary

$280K-$380K base

Variable

Likely 30-50% bonus tied to growth targets and OKR delivery

Equity

Possible restricted stock or equity equivalent for strategic leadership roles

Remote

On-site in New York, NY (full-time)

Benefits & Perks

Comprehensive healthcare (medical, dental, vision)
401(k) with employer match
Performance-based bonus and potential equity
Professional development and executive coaching
Flexible work arrangements (within on-site requirement)
JPMorgan Chase employee resource groups and wellness programs

Company Intelligence

JPMorgan Chase is a global financial services leader with 70+ million digitally-active customers across retail banking, card, wealth, and commercial segments. The company operates at scale across web and mobile channels, serving all six lines of business in consumer and commercial banking. Digital product innovation is core to competitive advantage and customer acquisition.

Founded

1799

Team Size

300000

Funding

Public (NYSE: JPM)

Customers

70+ million digitally-active customers across 6 LOBs

Culture

Enterprise-scale, risk-aware, customer-centric; emphasis on innovation within regulated environment

Is This Role For You?

For You If
  • You've led product teams at scale (10+ PMs) and shipped features that drove measurable growth or acquisition metrics
  • You understand digital financial services, fintech UX patterns, and how customers discover/compare financial products
  • You thrive in complex, multi-stakeholder environments and can influence without authority across tech, design, data teams
  • You're obsessed with metrics: conversion funnels, user cohorts, A/B testing, and ROI-driven prioritization
Won't Work If
  • You need full remote or hybrid flexibility-this is on-site in NYC
  • You're averse to regulated environments or slow decision-making cycles typical of enterprise banking
  • You lack hands-on product management experience or have never owned a P&L for growth/acquisition outcomes

Interview Process

1

Screening Call

Recruiter confirms product background, growth experience, and interest in JPMorgan scale

2

Product Case Study

Walk through a past product you built/shipped-roadmap, metrics, trade-offs, learnings

3

Cross-Functional Panel

Interviews with director-level peers in tech, design, and data; assess collaboration and influence

4

Leadership & Strategy Round

Senior leader (VP/SVP) deep dive on vision for digital growth, fintech trends, and business acumen

5

Offer & Close

Compensation, start date, and onboarding into Consumer Commercial Banking Platforms & Channels

Ready when you are

Interested in this role?

Apply now and hear back within days, not weeks.

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Context

About Growth Marketing roles

Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.

A/B testingFunnel optimizationSQL & analyticsPaid acquisitionProduct-led growth
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