The Challenge
JOYC Brands owns four retail-present brands (Tinkr, Maison Lude, GRYT, Tecstr) with proven distribution momentum. You'll architect social strategy and creator partnerships across all four, each with distinct voices, turning retail presence into viral growth engines.
Your Mission
Audit current social presence across all four brands; establish baseline metrics and competitive benchmarks by week 4
Launch differentiated content playbooks for each brand with first creator partnership contracts signed
Build and execute Q1 social calendar with AI-assisted content production workflow; target 2x engagement lift
Map viral potential per brand category (tools, games, audio, accessories); identify quick-win growth vectors
Scale primary growth channel (TikTok or Instagram, brand-dependent) to 100K+ engaged followers with documented growth curve
Establish creator partnership program generating 10+ monthly collaborations; track ROAS and audience overlap
Develop repeatable content formats driving retail foot traffic; measure in-store lift via promo codes or unique identifiers
Deliver quarterly growth reports tying social metrics to retail sell-through; build case for expanded budget
KPIs You'll Own
Follower Growth Rate (30/60/90 day)
Compound monthly growth % across primary social channels per brand; target 15%+ MoM
Engagement Rate (likes, comments, shares, saves)
Total engagements / total impressions; establish baseline per brand, target 8%+ for organic
Creator Partnership ROAS
Revenue attributed to creator content divided by total partnership spend; track per creator and aggregate
Viral Content Velocity
% of monthly posts reaching 100K+ impressions; track trending formats and topics per brand
Retail Lift Attribution
SKU velocity increase in stores correlated to social campaign timing; track via promo codes or retail partner data
Content Efficiency (Cost per Engagement)
Paid + organic production spend / total engagements; optimize for lowest CPE while scaling reach
Tools & Stack
Your Team
Your Manager
Founder (direct access)
Current Team
Solo hire; will build as needed
New role; greenfield social function
The Package
Salary
$90K-$115K base
Variable
Performance bonus (amount not specified)
Remote
On-site (Brooklyn, NY); remote-friendly flexibility implied
Benefits & Perks
Company Intelligence
JOYC Brands is a multi-brand consumer products company with four active brands in major US retail: Tinkr (tools in Target), Maison Lude (viral Mahjong mats), GRYT (audio tech heading to Walmart), and Tecstr (Starlink accessories). The company operates with founder-led strategy and real product-market fit evidenced by retail placement.
Customers
Target, Walmart, direct consumer via social
Culture
Lean, founder-driven, product-first; rewards ownership over execution
Is This Role For You?
- You've grown a TikTok or Instagram account from 0 to 50K+ with documented metrics and can show the playbook
- You're comfortable context-switching between unrelated categories (tools → games → audio) without brand fatigue
- You use AI tools daily as part of your workflow, not as an experiment
- You want to own strategy end-to-end, not execute someone else's plan
- Your only experience is agency-side content management without direct P&L ownership
- You need a team of 5+ to execute; this role demands scrappy solo launches
- You think social strategy = posting 3x weekly; you need strategic depth
Interview Process
Initial conversation
Founder conversation (likely 30 min); bring growth case studies and TikTok/IG analytics screenshots
Social audit
Prepare 20-min analysis of one JOYC brand's current social presence + 90-day playbook recommendation
Creator strategy
Discuss creator partnership approach; how you'd identify, negotiate, and track performance
Offer
Fast-track expected; direct DM or apply via job board
Interested in this role?
Apply now and hear back within days, not weeks.
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Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.