The Challenge
Jotacom is a performance-first agency hunting for a media planner who can own digital strategy end-to-end—from campaign architecture to client storytelling. You'll drive growth for multiple clients while balancing analytical rigor with strategic vision.
Your Mission
Audit and optimize existing client campaigns across Google Ads, Meta, LinkedIn, and TikTok; target 15-20% efficiency gains
Build standardized media planning templates and frameworks for the team to scale processes
Present quarterly strategy roadmap to 3+ key clients with clear performance benchmarks and growth levers
Establish weekly performance reporting cadence with internal teams—define KPIs, thresholds, and escalation protocols
Launch 5+ new strategic media initiatives that lift client ROAS by 25%+ YoY
Mentor 2-3 junior planners on campaign optimization and client management
Negotiate better platform terms with Google, Meta, and DV360 based on spend data and performance leverage
Develop proprietary playbooks for CAC optimization and LTV modeling across verticals
KPIs You'll Own
ROAS (Return on Ad Spend)
Track blended ROAS across all client campaigns; target 3:1 minimum with monthly improvement velocity.
CAC Efficiency
Monitor Customer Acquisition Cost trends; measure optimization impact month-over-month against client benchmarks.
Campaign CPC/CPM
Track cost-per-click and cost-per-thousand-impressions as leading indicators of platform and creative performance.
Conversion Rate
Measure total conversions driven by media spend; identify platform and audience segment winners.
Client Satisfaction/NPS
Quarterly client feedback on strategy clarity, communication, and results delivery.
Tools & Stack
Your Team
Your Manager
Head of Planning or Growth Director (not specified)
Current Team
Likely cross-functional team with account managers, creative, and analytics support
New role—backfill or expansion for growth team
The Package
Salary
R$80,000-R$120,000 base
Remote
Hybrid (São Paulo, Vila Madalena office); no travel required
Benefits & Perks
Company Intelligence
Jotacom (part of FSB Holding) is a cross-performance agency focused on data-driven digital growth. They specialize in paid media strategy, campaign optimization, and measurable business outcomes for clients across verticals.
Culture
Direct, results-oriented; 'Your excellence is our reputation.'
Is This Role For You?
- You live and breathe performance metrics—ROAS, CAC, conversion rate optimization are your native language
- You've managed 6+ figure ad budgets across Google, Meta, and programmatic platforms with proven optimization chops
- You can translate campaign data into strategic narratives that move clients and stakeholders
- You thrive in hybrid environments with direct client interaction and internal team collaboration
- You're fluent in Portuguese and ideally have English as a bonus
- You're uncomfortable being on-site in São Paulo (hybrid, not full remote)
- You lack hands-on platform experience or rely solely on reporting dashboards without campaign optimization
- You can't balance detailed execution with big-picture strategy—this role demands both
Interview Process
Initial Screening
Conversation around media planning philosophy, current tool stack, and relevant case studies
Case Study/Portfolio Review
Walk through 2-3 past campaigns: strategy, platforms used, optimization decisions, and results achieved
Technical Assessment
Light technical discussion on platform mechanics, metric interpretation, and optimization scenarios
Client Simulation
Mock client interaction: present a campaign strategy and explain results/recommendations clearly
Leadership Conversation
Final interview with direct manager; culture fit, team dynamics, growth expectations
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.