VP of Influencer Marketing

Accountabilities

• Develop and execute the long-term strategy for influencer marketing, building a scalable creator organization that drives sustainable business growth.

• Expand and strengthen a high-quality global creator network across multiple industries, platforms, and audience segments.

• Establish long-term relationships with creators, talent representatives, and strategic partners to maximize engagement, retention, and collaboration.

• Build systems that enhance creator success through seamless onboarding, communication, payments, campaign execution, and ongoing relationship management.

• Drive the evolution of influencer marketing into a scalable growth engine by improving creator sourcing, matching, whitelisting, licensing, and performance optimization.

• Partner closely with Growth, Creative, Client Services, Operations, and executive leadership to deliver measurable business outcomes through creator marketing initiatives.

• Design and optimize operational processes across sourcing, outreach, negotiations, contracting, production, reporting, and campaign delivery.

• Leverage AI, automation, and emerging technologies to improve operational efficiency, forecasting, creator discovery, and decision-making.

• Establish clear KPIs, operating frameworks, and performance standards while building and mentoring a high-performing global influencer marketing team.

• Continuously evaluate industry trends, emerging platforms, and creator economy innovations to strengthen long-term competitive positioning.

Requirements

• 8+ years of leadership experience in influencer marketing, creator partnerships, creator operations, talent management, or related fields.

• Proven success building, leading, and scaling high-performing influencer marketing organizations or creator-focused teams.

• Extensive experience managing large creator ecosystems and developing long-term creator relationships.

• Strong understanding of creator economics, licensing, usage rights, whitelisting, performance marketing, and commercial partnerships.

• Experience collaborating with creative, paid media, growth, and client-facing teams to achieve measurable business objectives.

• Demonstrated ability to build scalable systems, operational processes, and organizational frameworks rather than managing individual campaigns.

• Strong commercial and strategic mindset with experience connecting creator marketing initiatives to revenue growth and business performance.

• Outstanding leadership, communication, stakeholder management, and executive presentation skills.

• Experience implementing AI-powered tools or technology solutions to improve creator operations is highly desirable.

• Experience leading globally distributed teams within agencies, creator platforms, marketplaces, or high-growth organizations is considered a strong advantage.

• Self-driven leadership style with exceptional ownership, execution, innovation, and continuous improvement capabilities.

Benefits

• Competitive total annual compensation package ranging from $250,000 to $380,000 USD, including base salary, performance bonus, and equity.

• Fully remote work environment with the flexibility to work from your preferred location.

• Executive-level ownership with direct influence on company strategy and long-term growth.

• Opportunity to build and lead a global, high-performing influencer marketing organization.

• Collaborative, technology-driven culture focused on innovation, performance, and continuous improvement.

• Opportunity to work with cross-functional executive leadership on high-impact strategic initiatives.

• Equity participation and performance-based rewards aligned with long-term business success.

• High level of autonomy, visibility, and career impact within a rapidly growing organization.

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