VP of Growth Marketing

Accountabilities:

• Lead the overall growth marketing strategy across all acquisition, retention, lifecycle, partnership, and performance marketing channels with ownership of key growth metrics including CAC, LTV, retention, and ROAS.

• Develop and execute scalable multi-year growth initiatives designed to support sustainable patient acquisition, market expansion, and long-term revenue growth.

• Optimize multi-channel marketing performance across platforms such as Google, Meta, TikTok, YouTube, affiliate networks, creator partnerships, lifecycle marketing, and emerging acquisition channels.

• Build and maintain forecasting models, attribution systems, performance dashboards, and analytics frameworks to support data-driven decision making and executive reporting.

• Oversee a hybrid marketing operating model by managing internal growth teams alongside agency and external partner relationships.

• Drive ongoing experimentation and conversion optimization across landing pages, onboarding experiences, creative strategy, audience targeting, messaging, and patient journeys.

• Partner closely with product, brand, lifecycle, communications, legal, and clinical stakeholders to align marketing initiatives with business goals, compliance standards, and customer experience expectations.

• Expand growth opportunities through influencer marketing, referral programs, employer partnerships, affiliate initiatives, experiential activations, and additional scalable acquisition channels.

• Lead, mentor, and develop a high-performing remote marketing organization while establishing clear accountability structures and operational processes.

Requirements:

• 8+ years of experience leading growth marketing, performance marketing, digital acquisition, or full-funnel marketing functions, including at least 5 years in leadership roles.

• Proven track record of scaling high-budget, multi-channel growth programs while improving efficiency metrics and long-term business performance.

• Deep expertise across paid media, digital acquisition, lifecycle marketing, attribution modeling, funnel optimization, forecasting, and growth analytics.

• Strong experience with platforms such as Google, Meta, TikTok, YouTube, programmatic advertising, affiliate marketing, and emerging growth channels.

• Background in telehealth, healthcare, wellness, subscription-based businesses, or other regulated industries is strongly preferred.

• Demonstrated ability to build and manage high-performing remote teams and hybrid in-house/agency operating structures.

• Strong analytical mindset with expertise in performance measurement, unit economics, experimentation frameworks, and optimization strategies.

• Exceptional communication and executive presentation skills with the ability to influence senior leadership and cross-functional stakeholders.

• Entrepreneurial, adaptable, and execution-oriented approach with the ability to thrive in fast-paced, high-growth environments.

• Commitment to responsible, compliant, and customer-focused marketing practices.

• Must be legally authorized to work in the United States.

Benefits:

• Competitive annual salary ranging from $225,000 to $300,000+ based on experience and qualifications.

• Performance-based bonus structure tied to growth and acquisition objectives.

• Potential equity or long-term incentive opportunities.

• Fully remote work environment within the United States with flexible scheduling.

• Comprehensive medical, dental, and vision insurance coverage.

• 401(k) plan with employer matching contributions.

• Generous paid time off, paid holidays, and floating holidays.

• Wellness-related perks and employee discount programs.

• Opportunity to work closely with executive leadership in a rapidly growing and innovative healthcare sector.

• Collaborative and mission-driven culture focused on innovation, growth, and long-term impact.

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