Sr Manager, Marketing and Operations

Accountabilities:

• Lead, coach, and develop a Marketing Operations team with a focus on cross-training, scalability, and reducing single-thread dependencies.

• Design and implement scalable processes, SOPs, playbooks, and documentation to improve execution quality and onboarding efficiency.

• Oversee day-to-day marketing operations activities including campaign execution, lead lifecycle management, routing, segmentation, and data governance.

• Improve operational intake, prioritization, SLAs, and capacity planning to better support internal marketing stakeholders.

• Identify and resolve process gaps, bottlenecks, and inefficiencies across marketing workflows and GTM systems.

• Own and optimize core marketing systems such as Salesforce and Marketo, ensuring data accuracy, integration quality, and workflow efficiency.

• Partner with RevOps, Analytics, and Enterprise Applications teams on attribution, reporting, lifecycle logic, and system architecture.

• Drive continuous improvement in marketing performance measurement, automation, and operational scalability.

Requirements:

• 6+ years of experience in Marketing Operations, Revenue Operations, or GTM systems roles within high-growth environments.

• 2+ years of leadership or player-coach experience managing or mentoring teams.

• Strong hands-on expertise with Salesforce and Marketo, including campaign and lifecycle management.

• Deep understanding of lead management, routing, segmentation, attribution, and marketing data hygiene.

• Experience with performance measurement and attribution tools such as HockeyStack, Bizible, or similar platforms.

• Proven ability to design and scale operational processes, documentation, and workflow frameworks.

• Strong analytical and problem-solving skills with the ability to translate business needs into scalable operational solutions.

• Excellent communication and stakeholder management skills across technical and non-technical teams.

• Experience in B2B SaaS environments and familiarity with AI-enabled or automation-driven workflows is a plus.

Benefits:

• Competitive base salary ranging from $145,000 to $228,000 USD depending on experience and location.

• Eligibility for annual bonus or incentive compensation programs based on role structure.

• Comprehensive health benefits including medical, dental, vision, disability, and life insurance.

• Equity participation in a high-growth, fast-scaling organization.

• Flexible remote-first work environment across the United States.

• Generous paid time off, paid holidays, and additional wellness-focused benefits.

• 401(k) retirement savings plan and fertility support benefits.

• Strong learning culture with opportunities to build expertise in modern GTM systems, analytics, and AI-driven operations.

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