Solutions Marketing Manager | Flow Cytometry

Accountabilities:

• Define and support go-to-market strategy, positioning, and messaging for flow cytometry solutions, ensuring alignment with scientific workflows and customer needs.

• Develop and execute integrated marketing campaigns across digital, email, webinars, content, paid media, and industry events to drive awareness and pipeline growth.

• Drive demand generation and inbound marketing strategies, optimizing SEO, website performance, and conversion funnels across the customer journey.

• Support product-led growth initiatives including free trials, onboarding journeys, self-service conversion paths, and lifecycle engagement programs.

• Create scientific and commercial content such as case studies, webinars, thought leadership materials, campaign assets, and sales enablement tools.

• Collaborate with cross-functional teams including Product, Sales, SMEs, and Marketing Operations to refine messaging, campaigns, and growth strategies.

• Support events, conferences, and field marketing activities that generate leads and strengthen brand presence in the scientific community.

• Leverage marketing automation and analytics tools to improve segmentation, campaign performance, and data-driven decision-making.

Requirements:

• 5+ years of experience in flow cytometry, life sciences, or a related scientific domain combined with marketing experience in SaaS, scientific software, or biotech tools.

• Experience in product marketing, solution marketing, demand generation, or growth marketing roles with measurable impact on pipeline or revenue.

• Strong understanding of scientific workflows, research environments, and decision-making processes in life sciences.

• Proven ability to translate complex technical and scientific concepts into clear, compelling customer-facing messaging.

• Experience supporting both sales-led and product-led growth motions, including trials, onboarding, and self-service adoption.

• Strong background in digital marketing, including SEO, paid campaigns, email marketing, webinars, and conversion optimization.

• Familiarity with marketing automation platforms, CRM systems, and performance analytics tools.

• Ability to collaborate effectively across product, sales, engineering, and scientific stakeholder groups.

• Strong communication and storytelling skills with a data-driven and results-oriented mindset.

• Experience in events, tradeshows, or scientific conferences is considered an asset.

• Curiosity and openness to leveraging AI tools to improve marketing effectiveness.

Benefits:

• Competitive compensation package aligned with market benchmarks.

• Comprehensive health, dental, vision, and wellness benefits.

• Retirement savings plan with employer contributions.

• Flexible work arrangements with remote-friendly options.

• Paid time off and wellness-focused programs.

• Learning, development, and career growth opportunities in a global scientific organization.

• Exposure to cutting-edge life sciences software used by millions of researchers worldwide.

• Collaborative, science-driven culture focused on innovation and impact.

• Inclusive environment supporting diverse perspectives and continuous learning.

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