Senior Vice President of Marketing

Accountabilities:

• Develop and execute an enterprise-wide marketing strategy aligned with growth priorities, market expansion plans, revenue objectives, and broader business strategy.

• Lead brand strategy and architecture, bringing acquired and legacy brands together through a consistent enterprise identity, positioning, messaging, and market presence.

• Integrate and lead a distributed marketing organization by establishing a clear operating model, priorities, accountability structures, and talent-development practices.

• Own the digital and AI-enabled marketing strategy across website evolution, SEO/SEM, social media, email, digital campaigns, marketing automation, content distribution, personalization, and emerging technologies.

• Build integrated demand-generation and field-marketing programs that create qualified pipeline and deliver measurable revenue contribution in partnership with Sales and go-to-market leaders.

• Develop marketing strategies tailored to state, local, and education government buyers, taking into account public-sector buying cycles, stakeholder dynamics, and event-driven engagement.

• Lead the public-sector event strategy across conferences, sponsorships, associations, client forums, and webinars, using AI and emerging technologies where appropriate to improve engagement, follow-up, and ROI measurement.

• Shape enterprise positioning, messaging, thought leadership, content, communications, and public relations to strengthen reputation and differentiation in priority markets.

• Translate complex technology and advisory offerings into compelling customer value propositions, campaigns, and sales-enablement materials.

• Partner closely with Sales, go-to-market, pursuit/capture, proposal, and practice leaders to align marketing priorities with strategic growth opportunities and customer pursuits.

• Establish marketing performance metrics and dashboards while owning budget planning, resource allocation, channel investment, campaign performance, event spending, and agency ROI.

• Use market intelligence, customer insights, competitive analysis, and performance data to identify growth opportunities and continuously optimize marketing investments.

• Lead marketing integration for acquisitions, including brand migration, communications, digital consolidation, go-to-market coordination, and integration of marketing teams.

• Prepare and present marketing strategy, brand progress, pipeline contribution, and performance insights to executive leadership and the Board as appropriate.

• Foster a strategic, commercially minded, inclusive, data-driven, customer-focused, and technology-forward marketing culture that embraces AI and continuous improvement.

Requirements:

• Bachelor’s degree from an accredited college or university, preferably in Marketing, Business, Communications, or a related field; an MBA or advanced degree is a plus.

• 15+ years of progressive marketing experience, including senior leadership within a B2B technology, professional services, or similarly complex growth organization.

• Proven experience building and leading high-performing marketing teams spanning brand, digital, demand generation, content, communications, events, and marketing operations.

• Demonstrated success leading brand transformation and/or M&A integration, including the consolidation of multiple brands, teams, websites, and market identities.

• Strong preference for experience marketing to state, local, and education government or the broader public sector, with a solid understanding of government buying cycles and public-sector engagement.

• Strong commercial acumen and a proven ability to align Marketing with Sales and go-to-market teams to influence pipeline, revenue growth, customer engagement, and market expansion.

• Exceptional executive communication, change leadership, stakeholder-management, presentation, and storytelling skills, with the presence to advise senior executives and communicate effectively with Boards.

• Strong analytical and financial acumen, with experience using CRM, marketing automation, digital analytics, and reporting platforms such as Salesforce, HubSpot or Marketo, Google Analytics, and Power BI preferred.

• Demonstrated willingness and practical experience adopting AI and emerging technologies to strengthen marketing strategy, campaign execution, demand generation, marketing operations, personalization, and team effectiveness.

• Strategic, commercially minded, action-oriented, and comfortable operating in a fast-paced, acquisitive environment.

• Inclusive change leadership skills, with the ability to unify distributed teams and legacy brands while establishing trust, accountability, and shared direction.

• Collaborative, customer-focused, data-driven, and technology-forward leadership style with strong judgment and an entrepreneurial mindset.

Benefits:

• Competitive executive compensation package.

• Flexible paid time off.

• 5% 401(k) matching program.

• Equity opportunities.

• Incentive and bonus programs.

• Up to 16 weeks of paid parental leave.

• Flexible spending accounts.

• Fully funded base employee coverage for health benefits.

• Medical, dental, and vision coverage.

• Life insurance.

• Short- and long-term disability coverage.

• Income protection benefits.

• Flexible and remote work options.

• Professional development and career-growth opportunities.

• Opportunity to lead high-impact marketing initiatives with significant influence over brand evolution, growth strategy, and organizational transformation.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1