Senior Specialist, Marketing

Accountabilities:

• Own the execution and optimization of marketing campaigns focused on member engagement, retention, and regulatory communications, ensuring alignment with broader business objectives.

• Develop campaign briefs, segmentation logic, messaging, and channel strategies while coordinating timelines and deliverables across cross-functional teams.

• Support and improve regulatory communication programs, ensuring clarity, compliance, and effectiveness in member-facing messaging.

• Manage end-to-end campaign workflows including copywriting, segmentation, testing strategies (A/B testing), and performance tracking.

• Analyze campaign results and translate performance data into actionable insights and recommendations for continuous improvement.

• Collaborate with product, brand, CRM, and analytics teams to ensure consistent execution and alignment across member journeys.

• Serve as a subject matter contributor within marketing, supporting a strong understanding of member needs, product offerings, and engagement drivers.

Requirements: This role requires experience in marketing execution, consumer engagement, and data-informed decision-making within cross-functional environments. Candidates should be comfortable balancing hands-on campaign work with analytical thinking and stakeholder collaboration.

• Bachelor’s degree or equivalent practical experience (4+ years relevant experience).

• 2+ years of experience in consumer-facing marketing, digital engagement, or lifecycle/CRM marketing.

• Experience working with cross-functional teams such as creative, brand, product, or CRM functions.

• Strong ability to use data and performance metrics to guide marketing decisions and optimize campaigns.

• Experience managing multiple projects, stakeholders, and timelines in a fast-moving environment.

• Familiarity with campaign testing, A/B testing, and basic marketing analytics is highly valued.

• Strong written, verbal, and organizational skills with attention to detail and execution quality.

Benefits:

• Competitive annual salary with eligibility for performance bonuses

• Unlimited PTO program and paid sick time

• Comprehensive medical, dental, and vision insurance coverage

• 401(k) retirement savings plan

• Paid holidays and parental leave benefits

• Fully remote work flexibility (U.S.-based role, with potential future hybrid evolution)

• Professional development opportunities within a growing organization

• Inclusive and mission-driven work environment focused on improving healthcare experiences.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1