Senior Manager, Marketing Campaigns

Accountabilities

The Senior Manager, Marketing Campaigns will lead the development and execution of integrated marketing campaigns that support business growth, strengthen brand awareness, and generate demand. This role requires a balance of strategic thinking, creative execution, and performance measurement to ensure campaigns deliver meaningful results.

• Own the development and execution of quarterly full-funnel marketing campaigns, including messaging, creative direction, content strategy, and campaign planning.

• Build and maintain the campaign calendar, aligning content themes and initiatives across marketing channels.

• Create compelling marketing assets, including thought leadership content, educational resources, campaign materials, and bottom-of-funnel offers.

• Translate company positioning into clear, differentiated messaging that resonates with technical hiring audiences and business stakeholders.

• Manage awareness channels including organic social media, podcasts, PR initiatives, influencer collaborations, and partnership content.

• Establish and maintain brand standards by ensuring consistency across messaging, tone, and visual identity.

• Partner with Demand Generation, Events, Product Marketing, and Sales teams to provide high-quality content and campaign support.

• Collaborate on sales enablement materials and ensure messaging remains aligned across customer-facing channels.

• Develop measurable campaign strategies with clear attribution, performance tracking, and optimization plans.

• Analyze campaign results, identify improvement opportunities, and continuously refine messaging, formats, and channels.

• Build a scalable content engine that supports growth initiatives and reduces reactive campaign development.

• Strengthen brand visibility and share of voice within a competitive technical hiring market.

Requirements The ideal candidate is an experienced B2B SaaS marketer with a strong background in campaign strategy, content development, and brand storytelling. This role requires excellent writing skills, business judgment, ownership, and the ability to influence cross-functional teams while operating as a senior individual contributor.

• 5-8+ years of experience in B2B SaaS marketing.

• Proven track record of developing and executing successful full-funnel marketing campaigns.

• Strong content creation and copywriting skills with the ability to develop clear, authentic, and differentiated messaging.

• Ability to identify and improve messaging that feels generic, overly corporate, or disconnected from audiences.

• Strong understanding of campaign measurement, attribution, testing, and optimization strategies.

• Experience using data and insights to evaluate messaging effectiveness and improve marketing performance.

• Ability to operate independently, manage priorities, and deliver results in a fast-paced environment.

• Strong strategic thinking combined with hands-on execution capabilities.

• Experience working as a senior individual contributor with ownership over major initiatives.

• Ability to challenge ideas constructively while remaining open to feedback and collaboration.

• Excellent communication, storytelling, project management, and stakeholder management skills.

• Experience partnering with demand generation, events, product marketing, and sales teams.

Benefits

• Opportunity to work on meaningful projects with significant impact on a growing technology platform.

• Competitive market-based compensation package.

• Stock options with a four-year vesting schedule.

• Medical, dental, and vision insurance with strong employer contribution.

• Flexible Spending Account (FSA) options.

• 401(k) plan with profit-sharing opportunities.

• Unlimited paid time off policy with company holidays.

• Remote-friendly work environment with monthly work-from-home support.

• Parental leave benefits.

• Short-term and long-term disability coverage and life insurance.

• Choice of laptop and necessary work equipment.

• Internal mobility, career development, and growth opportunities.

• Inclusive and collaborative culture with globally distributed teams.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1