Senior Inbound Marketing Manager, B2B

Accountabilities:

• Own and execute the B2B inbound marketing strategy, including MQL generation, organic and paid acquisition channels, landing pages, lead capture programs, and initiatives designed to increase qualified pipeline.

• Establish and manage MQL, pipeline, and revenue targets, maintaining a strong focus on lead quality, conversion performance, and measurable business impact.

• Analyze funnel performance, campaign results, and marketing data to identify growth opportunities, diagnose performance gaps, and continuously optimize acquisition and conversion strategies.

• Develop and oversee the B2B events and trade show program, establishing clear objectives, measurable outcomes, consistent messaging, and effective alignment with broader marketing and revenue goals.

• Oversee the marketing technology stack, reporting infrastructure, and workflow processes through the Marketing Operations function, ensuring marketing teams have the systems and processes needed for efficient execution.

• Maintain data integrity, accurate attribution, and reliable funnel reporting, using Salesforce as the primary system of record for measuring marketing performance and contribution to pipeline and revenue.

• Develop and maintain intake, approval, and operational processes that enable marketing teams to execute efficiently while improving consistency, accountability, and cross-functional collaboration.

• Build and execute a unified strategy across inbound marketing, events, and marketing operations that is closely aligned with pipeline and revenue objectives.

• Partner with Sales, Product, IT, and Account Management teams to advance key business initiatives, resolve operational challenges, and ensure marketing activities support broader commercial priorities.

• Lead, coach, and develop marketing professionals and managers by establishing clear goals, priorities, performance expectations, and opportunities for professional growth.

• Foster a culture of accountability, collaboration, continuous improvement, and high-quality execution across the marketing organization.

• Identify and implement process improvements that increase operational efficiency, improve data quality, and strengthen marketing performance.

• Provide senior leadership with clear, data-driven recommendations that highlight business risks, opportunities, trade-offs, and potential courses of action.

Requirements

• Bring at least 6 years of B2B marketing experience, including a minimum of 2 years managing and developing marketing professionals or managers.

• Demonstrate deep hands-on experience leading an inbound marketing or demand generation function, with responsibility for MQL generation, inbound acquisition channels, and pipeline contribution.

• Have experience managing multiple marketing disciplines, including inbound marketing, events or field marketing, and marketing operations.

• Demonstrate strong experience using Salesforce and CRM data to measure marketing performance and its contribution to pipeline and revenue.

• Be comfortable balancing strategic planning with hands-on execution, taking ownership from high-level direction through operational delivery.

• Have a proven ability to use data analysis to develop business recommendations, identify gaps in available information, and resolve data-quality issues before making important decisions.

• Possess strong attention to detail and a consistent track record of producing accurate, high-quality work across multiple priorities.

• Demonstrate excellent written and verbal communication skills, including the ability to communicate complex findings and present risks, trade-offs, and recommendations to senior leadership.

• Have demonstrated success leading, coaching, and developing high-performing marketing teams while establishing clear accountability and performance standards.

• Bring strong problem-solving and business judgment, with the ability to evaluate potential business impact and translate challenges into practical solutions.

• Experience with Tableau or comparable marketing reporting and dashboarding tools is preferred.

• Experience in home improvement, home services, marketplaces, lead generation, or B2B SaaS environments is preferred.

• Experience working within a remote corporate environment and establishing scalable marketing operations processes is preferred.

Benefits

• Annual salary range of $100,000 to $122,000 USD, with actual compensation potentially varying based on experience, qualifications, compensation practices, and geographic location.

• Eligibility for a performance bonus or commission program.

• Equity compensation in the form of restricted stock units (RSUs).

• Access to standard employee benefits programs, including healthcare coverage and retirement benefits.

• Paid time off and other paid leave programs, which may include sick leave, parental leave, and vacation benefits.

• A fully remote work arrangement within the United States.

• The opportunity to lead a strategically important B2B marketing function spanning inbound acquisition, events, marketing operations, analytics, and revenue growth.

• Exposure to a technology-driven, data-focused environment where marketing performance is directly connected to measurable business outcomes.

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