Senior Growth & Performance Analyst

Accountabilities

• Plan, structure, execute, and optimize sophisticated paid media campaigns across Search, Social, Display, App, and other performance channels, managing bidding, segmentation, account structures, creative testing, and conversion funnels.

• Monitor campaign performance on a daily basis, quickly identifying inefficiencies, performance gaps, and opportunities to scale while balancing volume and efficiency targets such as CPL, CAC, LTV/CAC, and ROAS.

• Execute full-funnel acquisition strategies across B2C and B2B audiences and multiple business verticals, adapting channel tactics to specific customer journeys and business models.

• Develop hypotheses and lead A/B, incremental, and lift tests to evaluate new channels, formats, messaging, and acquisition opportunities, documenting and sharing learnings across the operation.

• Manage media budgets and daily and weekly pacing, recommending tactical reallocations across channels and campaigns based on performance and incremental ROI.

• Apply advanced measurement and attribution approaches to improve the understanding of media effectiveness and incremental business impact.

• Partner closely with CRM and SEO teams to align messaging and customer journeys and maximize paid and organic conversion.

• Collaborate with Data, Product, and Engineering teams to ensure reliable tracking, measurement infrastructure, data quality, and improvements throughout the acquisition funnel.

• Coordinate with external agency partners, ensuring technical quality, execution speed, accuracy, and alignment with business objectives.

Requirements

• Solid hands-on experience managing complex performance marketing campaigns and significant media budgets.

• Proven experience developing and executing B2C and/or B2B acquisition strategies in complex digital environments such as marketplaces, e-commerce, lead-generation businesses, or technology companies.

• Demonstrated experience with A/B testing, incrementality testing, lift measurement, or other experimentation methodologies.

• Proven track record of improving media efficiency, including reducing CAC/CPL while generating sustainable scale and incremental growth.

• Advanced, hands-on proficiency with major advertising platforms such as Google Ads, Meta Ads Manager, TikTok Ads, Apple Search Ads, and app advertising platforms.

• Strong knowledge of data analysis and web analytics tools, including GA4 and Looker Studio or Power BI; SQL and BigQuery knowledge is a valuable differentiator.

• Deep understanding of acquisition-funnel metrics, attribution models, tracking, and measurement infrastructure, including GA4, UTMs, pixels, and CAPI.

• Ability to analyze large volumes of data and translate insights into clear, actionable tactical plans.

• Experience working collaboratively with Data, CRM, Product, and other cross-functional teams.

• Strong analytical thinking, business orientation, communication skills, and ability to operate autonomously in a fast-moving environment.

Benefits

• Market-competitive compensation.

• Health insurance.

• Dental insurance.

• Private pension plan.

• Flexible benefits designed to adapt to individual needs.

• Food allowance.

• Financial counseling.

• Employee benefits and discount club.

• Home-office allowance.

• Mobility allowance.

• Childcare allowance.

• Life insurance.

• Extended leave policies.

• Sports, wellness, and quality-of-life incentives.

• Payroll-deducted loans with reduced rates.

• Remote work model with flexibility and autonomy.

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