Senior Director, Growth Marketing

Accountabilities:

• Lead the development and execution of growth marketing strategies that drive measurable pipeline generation, revenue impact, and member retention outcomes.

• Build and scale account-based marketing programs designed to support enterprise growth, client expansion, and pipeline acceleration initiatives.

• Design and optimize engagement programs for active members through education, referral initiatives, seasonal campaigns, community experiences, and retention-focused strategies.

• Develop repeatable growth systems and structured experimentation frameworks to improve messaging, sequencing, conversion, and engagement performance.

• Analyze campaign and program performance data to identify opportunities for optimization, scalability, and long-term growth impact.

• Define and coordinate multi-channel marketing strategies that ensure seamless customer and member journeys across programs and touchpoints.

• Partner cross-functionally with Product, Clinical, Sales, Analytics, Product Marketing, and MarTech teams to align growth initiatives with broader business priorities.

• Lead and mentor a high-performing growth marketing team by establishing clear KPIs, accountability structures, and operational processes.

• Drive a culture of experimentation, continuous improvement, speed, and operational excellence within the marketing organization.

Requirements:

• 10+ years of experience in growth marketing, revenue marketing, member engagement, or related leadership roles within B2B, B2B2C, healthcare technology, or digital health environments.

• Proven track record of delivering measurable pipeline growth, customer engagement, retention, and revenue outcomes.

• Strong experience building and scaling account-based marketing and lifecycle engagement programs.

• Demonstrated ability to operate effectively across both enterprise-focused and customer/member-facing marketing functions.

• Highly analytical mindset with deep expertise in experimentation, testing methodologies, performance analysis, and data-driven decision-making.

• Ability to balance strategic planning with hands-on execution in fast-moving and evolving business environments.

• Strong cross-functional collaboration and stakeholder management skills, with the ability to influence teams without direct authority.

• Experience working within healthcare, benefits, regulated industries, or health technology environments is preferred.

• Familiarity with AI-powered tools and technologies used to accelerate marketing operations, experimentation, personalization, or content creation.

• Excellent leadership, communication, organizational, and problem-solving skills.

• Must be authorized to work in the United States without current or future sponsorship requirements.

Benefits:

• Competitive salary range of $195,000 to $225,000 annually.

• Bonus eligibility and opportunity for equity participation.

• Flexible remote work environment with a globally distributed and collaborative team.

• Unlimited paid vacation policy with manager approval.

• Generous paid parental leave program for delivering and non-delivering parents.

• Comprehensive healthcare, dental, and vision coverage, including strong employer-sponsored contributions for employees and families.

• Health Savings Account (HSA) and Flexible Spending Account (FSA) options.

• 401(k) retirement savings plan.

• Opportunity to work within a mission-driven organization focused on improving health outcomes through innovation and technology.

• Collaborative culture centered on growth, flexibility, trust, and professional development.

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