Senior Director, Consumer Marketing

Accountabilities:

• Develop and execute a comprehensive consumer marketing strategy that increases brand awareness, trust, engagement, advocacy, and audience growth.

• Lead the evolution of brand positioning, messaging, and storytelling across all consumer-facing channels while ensuring consistency and relevance.

• Design and oversee integrated marketing campaigns spanning owned, earned, paid, social, partnership, influencer, and experiential channels.

• Build compelling content strategies and editorial programs that inspire participation, strengthen emotional connections, and showcase meaningful community impact.

• Identify emerging cultural trends, audience insights, and partnership opportunities to enhance market relevance and expand engagement with new generations of supporters.

• Collaborate with product marketing, communications, partnerships, and other internal stakeholders to align messaging, campaign execution, and strategic priorities.

• Establish performance metrics, monitor campaign effectiveness, analyze audience behavior, and provide executive-level reporting that connects marketing outcomes to business objectives.

• Build, mentor, and develop a high-performing marketing organization while fostering innovation, collaboration, and continuous improvement.

Requirements

• 12+ years of experience leading consumer marketing, brand strategy, integrated marketing, or audience engagement within consumer-facing, technology, marketplace, media, or mission-driven organizations.

• Proven track record of building brands that successfully drive both cultural relevance and measurable business growth.

• Deep expertise in brand development, integrated marketing campaigns, content strategy, storytelling, and audience engagement.

• Strong understanding of purpose-driven marketing and community-centered brand building.

• Demonstrated experience managing large-scale, multi-channel marketing initiatives with measurable impact.

• Exceptional leadership, stakeholder management, and cross-functional collaboration skills within complex organizations.

• Experience building, managing, and developing high-performing marketing teams.

• Strong analytical mindset with the ability to leverage research, insights, and performance data to optimize strategy.

• Outstanding communication, presentation, storytelling, and executive leadership capabilities.

Benefits

• Annual salary ranging from $195,000 to $292,000, depending on experience, qualifications, and geographic location.

• Equity participation as part of the overall compensation package.

• Comprehensive medical, dental, vision, and life insurance coverage.

• 401(k) retirement savings plan.

• Flexible paid time off, generous parental leave, and family planning support.

• Hybrid work support and wellness resources, including mental health programs.

• Learning, professional development, and employee recognition opportunities.

• Inclusive workplace supported by employee resource groups and diversity initiatives.

• Volunteer opportunities that encourage meaningful community involvement.

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