Senior Digital Marketing Specialist

Accountabilities:

• Build and scale paid social acquisition channels from the ground up, with initial focus on Meta and expansion into TikTok, YouTube, and other relevant platforms based on performance.

• Own and optimize Google Ads campaigns, including keyword strategy, bidding structures, ad copy development, and budget efficiency improvements.

• Design and execute structured experimentation frameworks across paid media, CRM, and conversion funnels to improve acquisition and retention performance.

• Manage CRM campaigns and automation workflows to increase engagement, retention, and lifetime value across customer segments.

• Oversee performance reporting using GA4, Looker Studio, and other analytics tools to monitor CAC, LTV, conversion rates, and overall campaign effectiveness.

• Identify performance gaps and provide actionable recommendations to improve campaign outcomes and scaling potential.

• Collaborate cross-functionally with growth, product, SEO, CRO, and clinical teams to ensure alignment of messaging, timing, and compliance requirements.

Requirements

• Extensive hands-on experience in performance marketing, with strong expertise in paid social and paid search channel management.

• Proven ability to build and scale campaigns from early-stage or low-volume environments into high-performing acquisition engines.

• Strong proficiency in Meta Ads Manager, Google Ads, and GA4, with experience using data to drive optimization decisions.

• Experience with CRM platforms such as Braze or similar tools, as well as reporting tools like Looker Studio (or equivalent).

• Strong analytical mindset with a structured, test-and-learn approach to marketing optimization.

• Ability to manage multiple priorities in a fast-paced, execution-heavy environment.

• Understanding of the Australian digital marketing landscape is highly valued.

• Experience in healthcare, wellness, or regulated industries is a plus but not mandatory, with awareness of compliance considerations.

• Strong communication skills and ability to work effectively in cross-functional, remote teams.

Benefits

• Competitive salary ranging from $150,000 to $180,000 + superannuation.

• Fully remote working arrangement.

• 33 days of annual leave (including bank holidays) plus additional leave entitlement after 2 years of service.

• Extra paid day off for your birthday.

• Company share scheme for eligible employees.

• Enhanced maternity and paternity leave policies.

• Performance-based bonus incentive scheme.

• Opportunity to build and scale paid media channels in a high-growth, mission-driven environment.

• Clear progression pathway toward a Growth Manager role as the team expands in Australia.

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