Senior Creative Strategist, Growth

Accountabilities:

You will lead the development and execution of high-impact performance creative, balancing creative excellence, brand consistency, and measurable business results. Your responsibilities will include:

- End-to-End Creative Production: Develop, produce, and deliver advertising campaigns from initial ideation and scripting through editing and final delivery across paid social, CTV, and emerging channels.

- Creative Strategy and Concept Development: Build compelling hooks, messaging angles, creative frameworks, and calls to action informed by audience behavior and performance insights.

- Visual Excellence and Brand Development: Elevate the quality of advertising through strong composition, design, pacing, and storytelling while maintaining a premium brand identity and conversion-focused approach.

- Performance Optimization: Analyze campaign results and collaborate with growth, media, and analytics teams to translate performance data into actionable creative improvements.

- Trend and Platform Research: Monitor emerging advertising formats, platform trends, cultural shifts, and audience preferences to keep campaigns relevant and effective.

- Hands-On Video Editing: Independently edit, refine, and iterate advertising assets at speed, maintaining high production standards without relying on extensive external direction.

- AI-Enabled Production: Use generative AI tools for ideation, script development, video editing, asset creation, and other production tasks to increase efficiency and explore new creative possibilities.

- Agency and Partner Management: Prepare production briefs, communicate creative direction, manage external agencies and production partners, and review deliverables to ensure they meet quality and performance standards.

- Creative System Development: Help establish repeatable processes that increase creative output, diversify advertising concepts, and connect creative craft with data-driven decision-making.

- Cross-Functional Collaboration: Work closely with internal stakeholders to align creative initiatives with growth objectives, campaign priorities, and broader brand strategy.

Requirements:

You are a performance-focused creative professional with strong visual judgment, hands-on production skills, and a track record of developing advertising that delivers measurable results. You combine an experimental mindset with commercial awareness and thrive in fast-paced environments where creative quality and execution speed are equally important.

- At least 5 years of experience in performance-driven creative production, ideally within a performance marketing agency or an in-house growth team at a direct-to-consumer (DTC) or app-based business.

- Demonstrated success producing or directing high-performing advertising across paid channels such as Meta, TikTok, YouTube, and connected TV.

- Strong performance creative instincts, including the ability to develop effective hooks, pacing, messaging, and calls to action that capture attention and drive conversions.

- Excellent visual taste and a strong understanding of design, composition, storytelling, and brand quality, with the ability to make performance advertising both effective and visually polished.

- Proficiency in video editing, including the ability to independently produce, refine, and iterate advertising assets quickly without compromising quality.

- Familiarity with creative performance metrics and the ability to use campaign insights to improve concepts, messaging, and production decisions.

- Practical experience with generative AI tools and a willingness to experiment with emerging technologies to improve creative workflows and output.

- Strong collaboration and communication skills, with the ability to work effectively across creative, media, growth, and analytics teams.

- An entrepreneurial mindset, adaptability, and the ability to take ownership of the creative process in a fast-moving environment.

Additional experience that would be advantageous includes:

- Experience working across both a performance marketing agency and a brand or design agency.

- Exposure to brand-level creative strategy and premium visual production.

- Experience managing external production teams, agencies, or creative partners.

- A demonstrated ability to balance performance-driven advertising with long-term brand building.

Benefits:

- Salary: Annual base compensation ranging from $130,000 to $160,000, depending on experience, qualifications, work location, and market conditions.

- Equity: Potential stock option opportunities as part of the overall compensation package.

- Healthcare: Comprehensive medical, dental, and vision insurance.

- Paid time off: Paid leave to support rest and work-life balance.

- Paid parental leave: Benefits to support employees and their families.

- Retirement savings: A 401(k) plan with employer matching for eligible U.S. employees.

- Wellness benefits: Additional benefits designed to support employee well-being.

- Remote flexibility: Remote work opportunities, with office options in locations including Palo Alto, New York City, and Chicago.

- Creative ownership: Significant responsibility for the full creative lifecycle, from concept development to production and performance optimization.

- Career development: The opportunity to work alongside experienced leaders and talented colleagues in a fast-growing, ambitious environment.

- AI-driven innovation: Opportunities to experiment with emerging AI tools and shape new approaches to performance creative.

- Business impact: The chance to influence growth strategy and help scale a technology platform serving millions of customers.

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