Sales and Marketing Manager

Accountabilities:

• Develop, execute, and optimize outbound marketing campaigns across LinkedIn, email, and other digital channels to generate qualified sales opportunities.

• Manage website content updates, landing pages, and content coordination efforts to support lead generation initiatives and brand visibility.

• Conduct discovery and qualification calls with inbound and outbound prospects, identifying customer needs and assessing sales readiness.

• Build and maintain targeted prospect lists within key industries, including manufacturing, industrial services, heavy equipment, and defense-related sectors.

• Track campaign performance, analyze pipeline metrics, and provide reporting on lead generation effectiveness and revenue contribution.

• Support sales leadership with account research, prospect intelligence, and early-stage engagement activities.

• Maintain accurate CRM records and ensure strong pipeline hygiene across all lead generation activities.

• Coordinate prospect handoffs and scheduling activities with internal stakeholders to ensure a seamless sales process.

• Collaborate with cross-functional teams to align marketing efforts with commercial objectives and strategic priorities.

Requirements

• 2-3 years of experience in B2B marketing, with hands-on involvement in campaign planning and execution.

• 3+ years of experience in Sales Development Representative (SDR), Business Development Representative (BDR), or similar lead generation roles.

• Proven experience managing digital marketing campaigns using platforms such as LinkedIn, HubSpot, Marketo, or comparable tools.

• Strong communication and interpersonal skills, with confidence conducting customer-facing qualification conversations.

• Understanding of industrial, technical, manufacturing, or technology-focused markets, or the ability to quickly develop industry expertise.

• Experience balancing multiple projects and priorities in a fast-paced, results-oriented environment.

• Commercial mindset with a strong focus on pipeline generation, lead conversion, and business impact.

• Ability to work independently in a remote setting while collaborating effectively with distributed teams.

• Excellent organizational skills, attention to detail, and data-driven decision-making abilities.

• Valid passport and ability to travel internationally as required (approximately 25% travel).

Benefits

• Competitive salary ranging from $70,000, $80,000 CAD.

• Fully remote work environment with flexibility across Canada.

• Three weeks of vacation plus five personal days annually.

• Comprehensive medical, dental, and vision coverage from day one.

• Employee stock ownership opportunities.

• RRSP matching program.

• Lifestyle and wellness rewards.

• Professional development and career growth opportunities.

• Collaborative and supportive company culture.

• Exposure to innovative technologies including AI and augmented reality solutions.

• Opportunity to work with international teams and customers across North America.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1