The Challenge
You'll own the entire customer marketing engine for a growing B2B company—from ABM and lifecycle campaigns to customer advocacy programs that directly drive pipeline. This is a chance to build scalable systems that turn customers into your best salespeople.
Your Mission
Audit and optimize existing email campaigns; implement segmentation strategy to improve open rates and click-through rates by 15%+
Define and launch customer advocacy program framework including case study process, reference management, and testimonial collection
Build email tech stack and automation workflows for ABM, lifecycle, and nurture sequences with clear performance baselines
Establish monthly reporting dashboard tracking pipeline impact, engagement metrics, and customer sentiment across all campaigns
Execute full customer advocacy library with minimum 10 case studies, 25+ customer logos, and 50+ testimonials mapped to buyer personas
Drive measurable pipeline growth through email: achieve $2M+ in attributed pipeline from customer marketing programs
Launch integrated product launch campaigns for 2+ feature releases with coordinated email, advocacy, and content motion
Achieve email deliverability best-in-class metrics (95%+ inbox placement) and optimize nurture sequences for 25%+ conversion lift
KPIs You'll Own
Pipeline Influenced
Revenue influenced by customer marketing campaigns, tracked through UTM and closed-loop reporting
Email Engagement Rate
Combined open and click-through rate across all customer marketing email sends, benchmarked against industry standards
Customer Advocacy Participation
Number of active customer references, case study participants, and testimonial contributors as percentage of customer base
Cost Per Influenced Opportunity
Marketing spend divided by pipeline influenced to measure efficiency of customer marketing programs
Email Deliverability
Percentage of emails reaching inbox vs spam folder; critical for maintaining sender reputation
Tools & Stack
Your Team
Your Manager
Not specified—likely VP Marketing or Chief Marketing Officer
Current Team
Content writers, brand/design team, product marketing, Sales team
New role or backfill—not specified
The Package
Salary
$95K-$130K
Variable
Performance-based incentives (amount not specified)
Remote
Fully Remote
Benefits & Perks
Company Intelligence
Jobgether is a recruitment platform partnering with growth-focused B2B companies. This role is for a partner company (details undisclosed), but based on the brief, it's a scaling SaaS business with a need to professionalize customer marketing and leverage customer advocacy for pipeline growth.
Culture
Collaborative, fast-paced, strategic-thinking environment with emphasis on cross-functional ownership
Is This Role For You?
- You've executed 6+ years of hands-on B2B email marketing campaigns (ABM, lifecycle, nurture) with proven pipeline impact
- You're obsessed with metrics—you constantly test, measure, and optimize; gut feel isn't enough
- You can juggle 3-5 workstreams simultaneously without losing sight of the bigger strategic picture
- You thrive building programs from scratch—defining processes, workflows, and success criteria when nothing exists
- You speak both marketing *and* sales language; you understand what Sales needs to close deals
- You're looking for a purely tactical email operator role; this requires strategic program ownership and cross-functional leadership
- You need heavy structure and top-down direction; this role requires ambiguity tolerance and self-direction
- You haven't directly influenced pipeline or revenue; this role is results-driven and requires demonstrated B2B marketing impact
Interview Process
AI-Powered Initial Screening
Jobgether's AI system evaluates your application against core role requirements and experience criteria
Shortlist Review
Top candidates are identified and shortlist shared with hiring company's internal team
Interviews & Assessments
Hiring company manages interviews, assessments, and final hiring decision (details managed by their internal team)
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.