Marketing Manager (IT Business Enablement / Adoption)

Accountabilities:

• Plan, design, and execute internal marketing and adoption campaigns for IT products and AI-enabled tools, ensuring clear messaging and measurable engagement outcomes.

• Own end-to-end campaign delivery, including briefing, content creation, channel strategy, execution, and performance tracking.

• Develop adoption-driven communication strategies that move users beyond awareness toward sustained behavioral change and product usage.

• Independently create multi-format content including written copy, visual assets, and short-form videos without reliance on dedicated creative support.

• Leverage AI tools and generative technologies to accelerate content production, improve quality, and scale internal communications output.

• Analyze campaign performance data, identify improvement opportunities, and continuously optimize messaging and delivery approaches.

• Collaborate with IT, product, and business stakeholders to align messaging with internal platform capabilities and rollout priorities.

Requirements:

• 8+ years of experience in marketing, internal communications, product marketing, change management, or related fields.

• Proven experience independently managing end-to-end campaigns including messaging strategy, channel planning, execution, and performance analysis.

• Strong ability to create content across multiple formats including copywriting, visual design, and basic video production.

• Deep understanding of adoption and engagement principles, with a focus on driving behavioral change rather than just awareness.

• Hands-on experience working with AI-powered content tools such as ChatGPT, Midjourney, Adobe Firefly, or similar platforms.

• Strong storytelling, communication, and visual design instincts with a strong sense of what resonates with internal users.

• Ability to work in agile, fast-changing environments with shifting priorities and tight timelines.

• Experience in enterprise IT, digital transformation, or internal product rollouts is highly desirable.

• Bachelor’s or equivalent academic background; candidates with strong analytical or business school backgrounds are a plus.

Benefits:

• Competitive compensation aligned with senior marketing and adoption-focused roles

• Remote-friendly work environment based in India

• Opportunity to work on cutting-edge internal AI and IT transformation initiatives

• High autonomy role with full ownership of campaigns and strategic messaging

• Exposure to advanced AI tools and modern marketing technologies

• Fast-paced startup culture focused on innovation, learning, and impact

• Collaborative and inclusive work environment with strong cross-functional interaction

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1