Marketing Manager (for DTC/E-Commerce)

Accountabilities:

• Review and quality-control agency deliverables across email, creative, and paid advertising, ensuring work meets brand standards and supports conversion objectives.

• Review approximately 20-50 marketing videos per month, providing detailed feedback on hooks, pacing, messaging, calls to action, and overall creative effectiveness.

• Approve and upload finalized creative assets to the appropriate advertising platform for social distribution.

• Manage agency relationships by leading weekly KPI reviews, tracking deliverables, addressing gaps, and ensuring commitments remain on schedule.

• Support conversion rate optimization by proposing experiments, coordinating implementation with developers, and analyzing test results to identify opportunities for improvement.

• Maintain a high standard of quality across all marketing channels and proactively identify issues before they affect campaign performance.

• Monitor marketing performance and use data, customer behavior, and campaign insights to inform actionable improvements.

• Collaborate with the Marketing Director and external partners to execute high-growth initiatives across the DTC marketing funnel.

• Contribute to influencer marketing, social media, content, and community engagement initiatives as needed.

• Identify opportunities to improve processes, creative output, campaign execution, and overall marketing efficiency.

Requirements

• Bachelor’s degree in marketing, business, communications, or a related field.

• 3+ years of experience in brand marketing, preferably within a direct-to-consumer or e-commerce environment.

• Proven experience contributing to brand growth and high-performance digital marketing initiatives.

• Strong working knowledge across multiple marketing channels, including Google Ads, CRO, affiliate marketing, email marketing, SEO, and organic social.

• Experience with Meta Ads Manager and/or Adnova, Google Ads, and AI tools such as Claude.

• Ability to critically evaluate creative and campaign quality rather than simply manage processes or timelines.

• Experience working with and managing external marketing agencies, including performance reviews and deliverable oversight.

• Strong understanding of consumer behavior, digital marketing, content creation, brand storytelling, influencer marketing, and community engagement.

• Analytical mindset with the ability to interpret performance data and turn insights into practical actions.

• Strong written and verbal English communication skills, with the ability to provide clear, detailed, and constructive feedback.

• Highly self-directed, organized, and comfortable working with significant autonomy and accountability.

• Strong leadership and collaboration skills, with the ability to influence cross-functional partners and external agencies.

• Comfortable operating in a fast-paced, entrepreneurial environment where priorities can evolve quickly.

• Ability and willingness to work with consistent overlap during U.S. business hours is required.

Benefits

• Competitive compensation paid in U.S. dollars.

• Fully remote work from the comfort of your home.

• Health and wellness benefit.

• Paid holidays and time off.

• Performance and referral bonuses.

• Opportunity to work with high-growth global brands and gain international exposure.

• Potential for significant career progression into broader marketing leadership responsibilities.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1