The Challenge
You'll architect data strategies across Europe and Latin America for a scaling B2C platform, turning messy multi-source datasets into decisions that move subscriber acquisition and ROI. This is the strategic seat where analytics directly shapes regional go-to-market execution.
Your Mission
Audit existing measurement frameworks and identify gaps in attribution modeling across regional campaigns
Build first self-service Looker/Amplitude dashboard suite that marketing teams use daily without analyst dependency
Establish regional growth baseline: quantify CAC, LTV, and retention benchmarks vs. global standards
Deliver 2-3 executive-ready insights on localized subscriber acquisition trends informing Q2 budget reallocation
Design and implement standardized MMM/MTA framework harmonizing attribution across paid, CRM, and organic channels
Scale self-service analytics—train regional teams and track adoption; target 80%+ independent dashboard usage
Identify and pilot 2 AI-powered analytics tools to enhance user journey mapping and funnel optimization
Partner with Product to establish closed-loop LTV/CAC reporting, enabling real-time payback period tracking
KPIs You'll Own
Campaign ROI Accuracy
Attribution model alignment—how well your frameworks predict actual revenue impact vs. spend across channels
Self-Service Adoption Rate
Percentage of marketing team members actively using self-service dashboards weekly without analyst support
Subscriber Acquisition Cost (CAC) by Segment
Regional CAC variance and optimization—tracking cost-per-subscriber by geography, channel, and cohort
Insight-to-Action Velocity
Time from analysis completion to marketing execution, measured in days; lower is better
Model Lift from AI Tools
Incremental predictive power gained from AI-powered analytics vs. baseline SQL/BI approaches
Tools & Stack
Your Team
Your Manager
Regional or Global Analytics Leadership (not specified)
Current Team
Cross-functional: MarTech, Product, Regional Leadership teams
New role reporting into growth/analytics org
The Package
Salary
$85K-$120K BRL equivalent (~$17K-$24K USD annually, adjusted for Brazil market 2026)
Remote
On-site in Greater São Paulo Area
Benefits & Perks
Company Intelligence
Jobgether is a recruitment/talent platform company (role posted on behalf of partner B2C company). The hiring partner operates multi-market B2C subscription business across Europe and Latin America with focus on subscriber growth.
Culture
Data-first, collaborative, emphasis on balancing global strategy with local market adaptability
Is This Role For You?
- You've spent 5+ years in B2C marketing analytics, SaaS BI, or growth roles—SQL and statistical thinking come naturally
- You're fluent in Looker/Tableau and comfortable with marketing measurement frameworks (MMM, MTA, LTV/CAC) from real campaigns
- You love translating complexity into narratives; you can explain attribution models to execs without jargon
- You're energized by multi-market dynamics and want to influence regional strategy, not just pull reports
- You're curious about AI-powered analytics and excited to experiment with emerging tools in production environments
- You're 0-4 years in—this role needs someone who can architect frameworks, not learn marketing fundamentals on the job
- You're SQL-averse or prefer point-and-click tools only; deep data work is non-negotiable here
- You need remote/flexible work; this is on-site in São Paulo with no negotiation mentioned
- You're not fluent in English—stakeholder management across regions demands advanced communication in English
Interview Process
Initial Screening
Recruiter call on background, marketing analytics experience, and SQL proficiency
Take-Home Analytics Case
Real-world dataset (likely B2C funnel data); you'll build queries, run analysis, and present findings
Technical Deep Dive
Whiteboard or video discussion on attribution modeling, measurement framework design, and tool architecture
Stakeholder Conversation
Speak with MarTech/Product leads and regional leadership about cross-functional collaboration and storytelling
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.