Marketing and Audience Growth Partner

Accountabilities

- Assess the existing brand, product offering, website, social presence, and previous marketing activity to identify opportunities and gaps.

- Define primary and secondary audiences and translate assumptions about customer behaviour into clear, testable hypotheses.

- Develop a practical audience-growth, content, and storytelling strategy aligned with the brand's objectives.

- Establish repeatable content pillars, formats, platform strategies, and publishing rhythms.

- Identify opportunities across organic social media, creators, authors, publishers, reading communities, collaborations, events, referrals, and user-generated content.

- Explore ways to connect digital marketing with real-world activities, events, and community-building initiatives.

- Develop the website as a broader platform for content, SEO, email acquisition, audience development, and customer engagement.

- Design and execute focused marketing experiments using realistic budgets and clearly defined objectives.

- Establish meaningful success metrics covering both audience and commercial outcomes.

- Analyse experiment results, identify what is and is not working, and adjust strategies based on evidence.

- Help operate and continuously refine the marketing system, with increased involvement during launches, campaigns, events, and growth experiments.

- Advise on how limited marketing resources should be allocated to generate the greatest impact, insight, or learning.

- Build a structured test-and-learn approach that supports sustainable audience and customer growth.

Requirements

- Currently based in South Africa.

- 2-3 years of relevant, recent experience in digital marketing, audience growth, content strategy, community building, or a closely related field.

- Strong understanding of how different audiences behave across digital platforms, demographics, and online communities.

- Demonstrated experience developing and implementing content, community, audience-growth, or digital marketing strategies.

- Comfortable combining strategic thinking with hands-on execution when required.

- Strong analytical skills and the ability to test ideas, interpret performance data, and turn findings into practical recommendations.

- Commercial awareness and the ability to work effectively with limited marketing budgets.

- Strong understanding of brand storytelling and how it contributes to audience engagement and business growth.

- Curious, adaptable, and comfortable working with an evolving early-stage brand.

- Willingness to challenge assumptions constructively and change direction when evidence indicates a stronger approach.

- Strong ownership, independence, and organization when working in a flexible freelance environment.

- Ability to demonstrate measurable results through relevant case studies or previous projects.

- Experience with audience growth, community development, content strategy, or digital experimentation is particularly valuable.

- This role is not intended primarily for social media scheduling, maintaining content calendars, producing posts without strategic context, creating basic visual assets without a broader growth plan, chasing trends indiscriminately, optimizing primarily for follower counts, or treating virality as the main commercial objective.

- Candidates should be comfortable developing an approach specifically for the brand rather than applying a rigid, pre-existing marketing formula.

Benefits

- Freelance / consulting engagement based in South Africa.

- Flexible, project- and needs-based working arrangement.

- Remote position.

- Rate of R390 per hour.

- Opportunity to work closely with an early-stage lifestyle and e-commerce brand.

- Significant autonomy and ownership over marketing and audience-growth initiatives.

- Opportunity to shape the initial marketing, content, and audience-growth system.

- Hands-on exposure across social media, content, SEO, email, partnerships, events, community, and experimentation.

- Opportunity to directly measure the impact of marketing initiatives and adapt strategy based on real-world results.

- Flexible involvement that can expand during launches, campaigns, events, and growth experiments.

- Practical, evidence-led environment where ideas are tested rather than assumed to work.

- Opportunity to contribute to the development of a growing brand and its customer community.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1