Events & Field Marketing Manager

Accountabilities:

• Own and contribute to the regional events strategy and annual/quarterly planning for APJ, including budget allocation and calendar development aligned with global priorities and local market needs.

• Lead end-to-end strategy, planning, execution, and operational management of flagship developer conferences, including large-scale events such as Replay India.

• Design and execute integrated field marketing programs such as ABM campaigns, digital initiatives, workshops, meetups, and partner activations to drive awareness and pipeline growth.

• Manage full event lifecycle execution including logistics, vendor coordination, sponsorships, travel, collateral, swag, and on-site delivery for events of all sizes.

• Partner with Developer Relations to grow community engagement through grassroots initiatives, meetups, and advocate programs.

• Localize global marketing programs to ensure cultural relevance, compliance, and strong regional impact.

• Collaborate cross-functionally with Sales and Marketing teams to support pipeline generation, acceleration, and pre/post-event engagement strategies.

• Track, analyze, and report on program performance, budgets, and ROI, providing insights and recommendations for optimization.

Requirements:

• 5+ years of experience in field marketing, event marketing, or demand generation, ideally within B2B SaaS, developer tools, cloud, or infrastructure environments.

• Proven track record of delivering successful regional marketing programs that drive brand awareness, engagement, and pipeline impact.

• Strong experience managing events across scales, from community meetups to large conferences and sponsored industry events.

• Hands-on expertise in event execution including vendor management, sponsorship coordination, and contract negotiation.

• Strong understanding of India and APJ market dynamics, including cultural and regional nuances.

• Ability to manage multiple complex projects simultaneously in fast-paced, deadline-driven environments.

• Excellent collaboration, communication, and stakeholder management skills across technical and business teams.

• Familiarity with marketing and CRM tools such as Salesforce and Marketo is a plus.

• Passion for developer communities, open-source ecosystems, and distributed systems.

• Strong organizational and project management capabilities with high attention to detail.

Benefits:

• Competitive compensation package estimated between ₹4,080,000, ₹5,100,000 annually.

• Equity participation as part of the company’s long-term incentive plan.

• Flexible paid time off policies, including holidays and additional floating holidays.

• Comprehensive health coverage including medical, dental, vision, life insurance, and disability coverage (varies by region).

• Annual budgets for professional development, learning, certifications, and industry memberships.

• Work-from-home support including internet reimbursement, home office setup allowance, and equipment provision.

• Lifestyle spending allowance and wellness benefits including mental health app subscriptions.

• Global remote-friendly environment with opportunities for occasional travel to team offsites and events.

• Additional perks such as meals stipends, wellness support, and enrichment budgets depending on location.

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