Director, Events & Field Marketing

Accountabilities:

• Develop and execute a national and regional field marketing strategy aligned with business growth and revenue objectives.

• Lead the planning and execution of customer conferences, executive events, workshops, roadshows, trade shows, and strategic industry sponsorships.

• Manage and mentor a team of field and event marketing professionals while fostering close collaboration with Sales to prioritize target markets, key accounts, and pipeline goals.

• Build integrated marketing campaigns that maximize event impact before, during, and after each engagement.

• Oversee event budgets, vendor relationships, agency partnerships, contract negotiations, and production logistics.

• Define, monitor, and optimize key performance indicators, including pipeline generation, attendance, engagement, conversion rates, and return on investment.

• Collaborate with Product Marketing, Brand, Sales, and partner organizations to deliver compelling messaging and coordinated account-based marketing initiatives.

Requirements

• 8+ years of B2B marketing experience, including at least 4 years leading field marketing or event marketing programs.

• Minimum of 2 years of people management experience with demonstrated success leading high-performing teams.

• Proven ability to generate qualified pipeline and measurable business outcomes through events and field marketing initiatives.

• Experience managing substantial marketing budgets, remote teams, and complex multi-location or global event programs.

• Strong leadership, organizational, project management, and executive communication skills.

• Proficiency with Salesforce, marketing automation platforms (such as Salesforce or HubSpot), and event management tools including Cvent and Popl.

• Knowledge of account-based marketing strategies and experience collaborating across Sales, Product Marketing, and Brand teams.

• Background in SaaS, enterprise technology, or cloud solutions, along with experience managing large-scale user conferences, is preferred.

• Ability to travel approximately 25-40% as business needs require.

Benefits

• Competitive salary ranging from $140,000 to $160,000, based on experience and qualifications.

• Comprehensive medical, dental, vision, life, and disability insurance.

• 401(k) retirement savings plan.

• Generous paid time off and paid parental leave.

• Employee Assistance Program (EAP) with mental health resources and support.

• Professional development opportunities and access to extensive learning resources.

• Employee discounts, legal assistance, identity theft protection, pet insurance, critical illness coverage, and hospital indemnity benefits.

• Opportunity to lead strategic marketing initiatives within a collaborative, mission-driven organization.

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