Director, Digital Marketing

Accountabilities:

• Own and optimize the company website as a core revenue-generating asset, driving improvements in traffic, engagement, conversion rates, and pipeline contribution.

• Lead digital discovery strategies across SEO, GEO (Generative Engine Optimization), and AEO (Answer Engine Optimization) to strengthen online visibility and search authority.

• Manage external web development and paid media agency relationships, ensuring high-quality execution, technical performance, and alignment with business objectives.

• Oversee global paid media initiatives across search, social, display, and programmatic channels while maximizing ROI and pipeline generation.

• Establish and drive a robust CRO and experimentation framework, including A/B testing, landing page optimization, and user journey improvements.

• Collaborate closely with product marketing, content, campaigns, and regional demand generation teams to execute integrated digital campaigns and product launches.

• Lead and mentor a distributed digital marketing team, fostering accountability, innovation, and operational excellence.

• Monitor and analyze digital performance metrics, using insights to guide investment decisions, optimization strategies, and long-term digital planning.

Requirements:

• 8+ years of progressive experience in digital marketing within B2B SaaS or technology-driven environments.

• 3+ years of leadership experience managing cross-functional and distributed digital marketing teams.

• Proven expertise in website management as a pipeline generation engine with measurable business impact.

• Strong proficiency with Webflow and modern CMS platforms.

• Deep knowledge of SEO, GEO, AEO, CRO methodologies, and digital experimentation frameworks.

• Experience managing global paid media programs and external agency partnerships across multiple digital channels.

• Demonstrated ability to integrate AI tools and technologies into marketing workflows and optimization strategies.

• Strong analytical mindset with experience leveraging data to influence strategy, prioritization, and performance improvements.

• Excellent communication and stakeholder management skills with the ability to translate technical concepts into business outcomes.

• Experience collaborating within matrixed organizations and coordinating with product marketing, content, and demand generation teams.

Benefits:

• Competitive base salary ranging from $158,130 to $215,000 depending on experience and location.

• Additional compensation opportunities including bonus programs and potential stock options.

• Comprehensive health, life, and disability insurance coverage.

• 401(k) plan with employer matching contributions.

• Generous paid time off, paid holidays, and quarterly self-care days.

• Paid parental leave and wellness-focused initiatives.

• Remote work flexibility with equipment and collaboration support.

• Access to continuous learning and development programs, including professional training platforms.

• Inclusive and collaborative work culture focused on innovation, growth, and employee well-being.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1