Digital Marketing Strategy - Sales Focus

Accountabilities

• Plan, develop, and execute sales-focused digital marketing campaigns, including email sequences, reminders, lead nurturing, and conversion initiatives.

• Develop persuasive, conversion-oriented content for emails, landing pages, advertisements, and other digital channels.

• Partner closely with sales teams to align campaign messaging, improve lead engagement, and strengthen overall funnel performance.

• Analyze campaign performance using metrics such as click-through rates, open rates, conversion rates, and ROI, translating insights into actionable improvements.

• Continuously test and optimize campaigns through approaches such as A/B testing, audience segmentation, messaging refinement, and funnel experimentation.

• Manage and leverage marketing automation and CRM platforms such as HubSpot, Mailchimp, ActiveCampaign, and similar tools.

• Support the development of content and automation strategies that improve lead quality, engagement, and movement through the sales funnel.

Requirements

• 4-5 years of experience in strategic digital marketing, preferably with a strong sales or revenue-generation focus and experience targeting the U.S. market.

• Deep knowledge of email marketing, including segmentation, drip campaigns, lead nurturing, automation, and A/B testing.

• Strong copywriting skills with the ability to create persuasive, sales-oriented messaging that drives engagement and conversion.

• C1/C2-level English proficiency, with excellent written and verbal communication skills and a strong command of professional grammar and tone.

• Demonstrated ability to work with marketing KPIs, including CTR, open rate, conversion rate, ROI, and other performance indicators.

• Strong analytical and strategic thinking skills, with the ability to use performance data to make informed campaign decisions.

• Hands-on experience with CRM and marketing automation platforms such as HubSpot, Mailchimp, or ActiveCampaign.

• Ability to collaborate effectively with sales teams while managing multiple marketing priorities independently.

• Spanish language proficiency is a plus.

• Familiarity with SEO for sales-oriented content, content automation, and advanced audience segmentation is an advantage.

Benefits

• 100% work-from-home environment.

• Weekends off.

• Structured and consistent work schedule.

• Compensation based on experience and expectations.

• Opportunity to take ownership of sales-focused digital marketing initiatives.

• Hands-on exposure to marketing automation, lead nurturing, and revenue-focused campaign optimization.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1