The Challenge
A growth-focused B2B company needs someone to architect their entire customer communications engine—from email sequences to advocacy programs. You'll own the storytelling motion that turns customers into growth multipliers.
Your Mission
Audit and map existing email infrastructure; establish segmentation strategy and baseline metrics for ABM, lifecycle, and nurture campaigns
Launch 3-5 high-impact drip sequences targeting key segments with documented open/click/conversion benchmarks
Build initial customer advocacy framework: identify 10+ reference customers, collect 5 case studies, establish testimonial process
Align all customer communications with product marketing messaging framework; establish brand voice guidelines for emails and content
Achieve 25%+ lift in email engagement metrics (open rate, click-through rate, conversion rate) across all campaigns through A/B testing and optimization
Generate $500K+ pipeline attributed to email campaigns and customer advocacy programs; quantify ROI per campaign
Build proof-point library: 15+ case studies, 50+ customer quotes, customer logo assets supporting sales and product launch motions
Execute 2+ product launch campaigns with coordinated email, content, and customer stories; measure pipeline and brand lift impact
KPIs You'll Own
Email engagement rate (open/click/conversion)
Track performance across ABM, lifecycle, and nurture segments with targets for lift and benchmarking against industry standards.
Pipeline attributed to customer marketing
Revenue impact directly tied to email campaigns, advocacy programs, and customer-generated content.
Case study production and adoption
Number of stories created, sales utilization rate, and win influence data linking customer stories to closed deals.
Customer advocacy program health
Count of active references, testimonial submissions, win stories collected, and reference win rates.
Email deliverability and list health
Monitor bounce rates, spam complaints, and engagement decay; maintain sender reputation and list quality.
Tools & Stack
Your Team
Your Manager
VP or Head of Marketing (likely reporting up marketing org)
Current Team
Cross-functional: content writers, brand/design team, sales enablement, product marketing, analytics
New role—building or expanding customer marketing function
The Package
Salary
$95K-$130K base
Variable
Performance-based incentives (likely 10-15% of base)
Remote
Full remote—no on-site requirement despite New Jersey HQ location
Benefits & Perks
Company Intelligence
Partner company recruiting through Jobgether (B2B SaaS, job/talent/hiring space implied). Growing organization scaling customer marketing to drive pipeline growth and brand advocacy. No public funding/headcount data provided.
Culture
Collaborative, fast-paced, values strategic thinking and ownership mentality
Is This Role For You?
- You've run 6+ years of B2B email marketing campaigns (ABM, nurture, lifecycle) with real pipeline impact to show
- You thrive owning big programs end-to-end: strategy → execution → measurement, without hand-holding
- You're a storyteller who can extract customer wins and craft narratives that resonate with buyers
- You're data-obsessed—A/B testing, segmentation, and continuous optimization are your default mode
- You enjoy cross-functional collaboration and can translate between marketing, sales, product, and customer success
- You're looking for a purely tactical email coordinator role—this is strategic ownership of a revenue-generating motion
- You need 100% structured processes and hand-holding; ambiguity and building from scratch stress you out
- Your experience is agency-side or single-channel; B2B/SaaS customer marketing at scale isn't your background
Interview Process
Application screening
Jobgether's AI-powered system reviews your fit against core requirements; top candidates are shortlisted for the hiring team
Interviews and assessments
Managed by the hiring company's internal team (typical: phone screen, marketing director/VP round, potentially case study or campaign review)
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.